CX1 Platform

Choose next-gen connected product content and commerce capabilities that drive your growth in the digital marketplace.

eCommerce

Transform your business website into a revenue-generating asset.

PIM

Manage and share your product content across your digital footprint with one easy-to-use tool.

Product Content

Expand your product catalog with our library of over 10 million actively managed SKUs.

Connect

Meet our growing integration hub for seamless harmonization to your business systems.

Why Connected Content and Commerce?

Learn why hundreds of independent businesses partner with Unilog to help them sell more online.

Industries

Find your industry and learn how our purpose-built solutions can help you grow.

Plumbing

Offer your customers an online extension of your plumbing showroom.

PVF

Get more out of every transaction for your pipe, valves, and fittings (PVF) supplies.

HVAC & HVACR

Create a next-level eCommerce shopping experience purpose-built for HVAC and HVACR.

Industrial Supply

Provide an endless aisle of SKUs with an eCommerce experience built for industrial supply.

Safety & Sanitation

Deliver trustworthy product content for your safety and sanitation business.

Electrical

Give your eCommerce site the spark it needs with custom solutions for electrical sales.

Construction Materials

Share your construction product catalog across your sales channels with ease.

Farm & Ranch

Create new opportunities for growth with connected solutions built for farm and ranch suppliers.

Pharma & Medical

Tackle customer demands with up-to-date pharma and medical products at your fingertips.

Why Connected Content and Commerce?

It’s more than a set of tools – We work closely with industry experts to understand the unique challenges of scaling your online catalog.

Customers

Learn more about the types of businesses we serve.

Manufacturers

Create exceptional online shopping experiences for buyers – whether they are on your own site or your trading partners’ sites.

Wholesale Distribution

Transform how your business operates with a modern eCommerce platform built for B2B sales.

Retail/Showroom

Reach new customers with a digital extension of your in-store shopping experience.

Why Connected Content and Commerce?

We listen to our clients and continuously refine our products to help companies grow.

Resources

Explore how Unilog helps you get the most out of your products and services.

Partners and Membership

Learn about our network of industry and solution partners.

Services and Support

From implementation to ongoing maintenance, learn how our Unilog specialists can help.

Case Studies

See how we helped these independent businesses boost their online sales.

Blog Hub

Stay on top of recent news, industry trends, product updates, new features, and more.

Events

Check out our calendar of upcoming Unilog events as well as other worthwhile industry association events.

White Papers

Access our featured selection of Unilog white papers and guides.

Datasheets

Learn more about the features and value of our Unilog products and services.

Technical Training (LMS)

Access our comprehensive library of product training materials from our Unilog specialists.

In the News

We’re making headlines in B2B eCommerce.

Press Releases

Read the latest news releases from Unilog.

Why Connected Content and Commerce?

Knowledge is power – See how connected systems ensure that your online business is running smoothly.

About Us

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis. Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Leadership

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Why Unilog

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Partners & Membership

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Why Connected Content and Commerce?

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

x
x
vendor modal test

Delaying the eCommerce Project is Costing You Money

Aug 28, 2018 | Blog, eCommerce, Implementation, Trends

Each day your business is not selling online is another day of lost opportunities. That’s because while you continue to contemplate an eCommerce site, your competition with an online presence is luring away your existing customers while attracting new ones. eCommerce is a not simply a fad for retail distributors. The B2B marketplace has evolved rapidly as a result of new technology, trends, and customer expectations, which is why an online storefront is a must-have for businesses.

If you’re a distributor who sells products or services, there’s no reason why you should not be online. Here are six solid reasons why you should have an eCommerce site:

  • The market is huge
    Frost & Sullivan forecasts that by 2020 the global B2B market will grow to about $25 trillion. They also forecast that B2B online sales in the U.S. alone will account for $1.9 trillion. According to Deloitte, the U.S. B2B market is growing continuously at approximately 19% each year.
  • Online B2B businesses are growing fast
    eCommerce sites give buyers more flexibility to shop when they want, how they want, and where they want. This is creating bigger markets for distributors because they now have a much wider net to cast to reach buyers searching for their products.
  • A younger, digital-savvy generation has entered the wholesale workforce, and is soon becoming the new customer base for distributors. Millennials want to conduct all aspects of their job online – from product research and transactions and account management. They overlook companies who do not provide these capabilities in a digital environment.
  • B2B clients are going mobile
    Mobile commerce is another section that is growing rapidly. As mobile devices replace PCs as the primary access point to the Internet, a larger number of people conduct product research and purchases online. This means that not only is it important to have an online store, it’s also critical to have one that is mobile-friendly. But it’s not just buyers who prefer mobile sites; Google ranks mobile-friendly websites higher on search results pages.
  • Multichannel selling is the new norm
    Is your business taking advantage of the many different sales channels available to engage with buyers? For businesses to stay relevant, they must have a multichannel presence in numerous places, from showrooms and websites, to social media and mobile apps. This gives customers the ability to interact and transact when and where it’s convenient for them.
  • B2B requires more B2C-like shopping options
    While B2B business has always been about sending out sales representatives and building a relationship with customers, nowadays buyers have more autonomous purchase preferences. Many buyers desire a self-service option where they can shop a B2B website and find what they need because the site has enriched product content, pricing, and multiple payment methods available to them. However, since not all B2B transactions are simple, and not all buyers are alike, distributors must still offer the option to work with a representative if they have additional questions or feel more comfortable ordering with a person. Provide multiple service options to help build better relationships with all your customers.

These trends in the B2B industry spell one thing out clearly – eCommerce is a necessity. A B2B business that doesn’t have an online store is limiting its ability to grow and making it harder for customers to connect with them. The wholesale marketplace operates via multiple channels and an online storefront is a critical component in multichannel success. So what are you waiting for?

×