CX1 Platform

Choose next-gen connected product content and commerce capabilities that drive your growth in the digital marketplace.

eCommerce

Transform your business website into a revenue-generating asset.

PIM

Manage and share your product content across your digital footprint with one easy-to-use tool.

Product Content

Expand your product catalog with our library of over 10 million actively managed SKUs.

Connect

Meet our growing integration hub for seamless harmonization to your business systems.

Why Connected Content and Commerce?

Learn why hundreds of independent businesses partner with Unilog to help them sell more online.

Industries

Find your industry and learn how our purpose-built solutions can help you grow.

Plumbing

Offer your customers an online extension of your plumbing showroom.

PVF

Get more out of every transaction for your pipe, valves, and fittings (PVF) supplies.

HVAC & HVACR

Create a next-level eCommerce shopping experience purpose-built for HVAC and HVACR.

Industrial Supply

Provide an endless aisle of SKUs with an eCommerce experience built for industrial supply.

Safety & Sanitation

Deliver trustworthy product content for your safety and sanitation business.

Electrical

Give your eCommerce site the spark it needs with custom solutions for electrical sales.

Construction Materials

Share your construction product catalog across your sales channels with ease.

Farm & Ranch

Create new opportunities for growth with connected solutions built for farm and ranch suppliers.

Pharma & Medical

Tackle customer demands with up-to-date pharma and medical products at your fingertips.

Why Connected Content and Commerce?

It’s more than a set of tools – We work closely with industry experts to understand the unique challenges of scaling your online catalog.

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Learn more about the types of businesses we serve.

Manufacturers

Create exceptional online shopping experiences for buyers – whether they are on your own site or your trading partners’ sites.

Wholesale Distribution

Transform how your business operates with a modern eCommerce platform built for B2B sales.

Retail/Showroom

Reach new customers with a digital extension of your in-store shopping experience.

Why Connected Content and Commerce?

We listen to our clients and continuously refine our products to help companies grow.

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Why Connected Content and Commerce?

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About Us

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Leadership

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Why Unilog

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Partners & Membership

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Why Connected Content and Commerce?

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Social Commerce: Tips for the New Era

Oct 27, 2014 | Blog, Marketing, Social Media

It’s happened again. We took our attention away from Twitter briefly and it surprised us with a ground-breaking innovation.

Remember our last blog on Social Commerce? We wrote that soon after Twitter teamed up with Amazon to bring in the tweet-to-buy hash-tag #AmazonCart. We talked about how different retailers were going social on their site.

Twitter, with its meager140 characters, with this single act has made itself more important than most of the social media sites that are popular. It has brought in a little button that reads “Buy”. With that simple but big move, it has taken the next step on the journey to complete social media and eCommerce integration. Close to 30twitter accounts including the eCommerce stores Burberry and The Home Depot are already experimenting with this feature. These are two eCommerce vendors who are going to receive some extra attention from customers and competitors in the coming months.

While we can’t say what Twitter or any other social media site might do in the future, we do have some tips to help you prepare for the rapidly changing but beautiful, connected world of social commerce. Here are some steps you can take now to prepare for when social commerce matures:

  • Plug-in: As you take your organization social, it is important that your customers be able to directly access their personal social media persona when on your site. So add the entire plethora of plug-ins you think are relevant to your customers. If you don’t want too many, limit it to Facebook, Twitter, Google+ and LinkedIn; that should keep most customers happy.
  • Display: Once you connect your customers to their favorite social media sites, you need to make your presence felt there. Chances are you already have some accounts or pages on the various sites, either already engaging with customers or engaging with employees. If you have a page or account for employee engagement, create a separate one for customer engagement.
  • Update: Constant vigilance! Get your social media/marketing team to keep you up to date on new developments on the platforms your organization is on. If they introduce something new, you need to know immediately so you can get your site developers and eCommerce platform vendors to add the feature you need to your site.
  • Support: This is something that organizations, e-stores or otherwise, need to have – a support team handling the social media. Many customers tweet or post on the organization’s page/profile about an issue they face, and organizations that respond quickly either with immediate resolutions, or proper communication about how they can help resolve the issue gain brownie points in their followers’ books.

These steps will make sure that your site is prepared for when social commerce becomes the “in” thing and your customers will be happy to work with a vendor who is easily accessible.

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