Many B2B organizations – especially those in wholesale distribution – struggle to drive a significant portion of their revenues via their eCommerce site. Yet we see a growing number of market leaders surpassing 20% of revenues via digital commerce. Why do some companies realize success while others continue to struggle? This paper outlines three critical steps that one successful wholesale distributor employed to drive increased adoption of their eCommerce channel. It also includes useful tips for each step of the journey.
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