EXECUTIVE SUMMARY
As a safety and personal protective equipment (PPE) distributor, your specialized products serve essential needs like safeguarding against workplace accidents, preventing exposure to environmental and health hazards, and maintaining regulatory compliance. Because you play such an important role in the safety and wellbeing of others, it is imperative you are available for customers when they need you – especially during a crisis.
The COVID-19 virus has turned our world upside down, impacting our health and economy, and changing the way we engage with others. Customary face-to-face interactions have been replaced with “contactless” exchanges, and shopping preferences have shifted from in store to online. At the same time, everyone – including your customers – is looking for products to protect them from exposure.
Clearly, businesses with an eCommerce site are faring better through this crisis than those without a digital branch. In a recent survey conducted by Unilog, 80% of B2B companies with an eCommerce site say their online channel is performing the same or better than it was prior to the COVID outbreak. With their digital branch up and running, these distributors can expand their reach to more people while serving their customers in a safer, “touchless” fashion.
If you are a safety supplies distributor who wants to enhance your digital presence, our white paper outlines the must-have components your organization needs in order to better serve customers and economically survive during this pandemic, as well as future crises that will undoubtedly come our way. In addition, we offer seven strategic ways you can optimize your site now – tactics your competitors are most likely not employing – that will help increase your relevance and gain a marketplace advantage.
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