Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it.

With help from the analytics experts at Matomo, this Beginner’s Guide to Analytics provides distributors with foundational advice for collecting and analyzing web and marketing data to understand the customer journey throughout all the different interactions they have with them.