Unilog conducted a survey in 2018 of more than 250 small to mid-sized distributors/wholesalers and manufacturers to learn about their forays into eCommerce, their current and long-term strategies, and what they feel are the biggest threats to their business. Read this report to gain insights into the key findings from Unilog’s 2018 B2B Digital Commerce Survey.
- Nearly 80% of distributors said their eCommerce channel sales have grown over the past 24 months, while just 20% have seen stagnant or slowly decreasing sales
- 44% of respondents claim that 20% or more of their revenue comes from online sales (not including EDI)
- 37% of distributors are focused on converting traditional buyers to online customers, 31% are concentrating on generating incremental revenue online, and 22% of distributors say they don’t have a good eCommerce strategy