THE MVP OF THE eCOMMERCE GAME IS A PIM SOLUTION
EXECUTIVE SUMMARY
Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from you. If your product information is coming from multiple distribution channels or systems, the chances of it meeting those expectations are low – unless you employ product information management, or PIM. A PIM solution helps rally the team together to act as a single source of the truth for all your product content. In addition to being the central repository for all your data, a PIM also sources, standardizes, and manages the delivery of data to ensure the highest quality and consistency, wherever it’s used. A PIM is by far the heavy hitter on the team; it not only ensures a solid eCommerce experience, it is the key to successful master data management (MDM).
Read this white paper to learn the advantages a PIM solution provides today’s B2B organizations, and their customers, and how a dedicated PIM tool can make the difference between winning and losing in the eCommerce game.
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