Statistics Show B2B eCommerce Continues to Gain Momentum [Infographic for B2B eCommerce] image 4 Sure-Fire Ways to Fail in B2B eCommerce

Benefits of a PIM Solution

Benefits of a PIM Solution


Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from you. If your product information is coming from multiple distribution channels or systems, the chances of it meeting those expectations are low – unless you employ product information management, or PIM. A PIM solution helps rally the team together to act as a single source of the truth for all your product content. In addition to being the central repository for all your data, a PIM also sources, standardizes, and manages the delivery of data to ensure the highest quality and consistency, wherever it’s used. A PIM is by far the heavy hitter on the team; it not only ensures a solid eCommerce experience, it is the key to successful master data management (MDM).

Read this white paper to learn the advantages a PIM solution provides today’s B2B organizations, and their customers, and how a dedicated PIM tool can make the difference between winning and losing in the eCommerce game.

If you’re planning on competing in the eCommerce big leagues, you better make sure you have the right team in place. While the right people are necessary to help build and manage your e-business, if you don’t employ the right technology and solutions, you might as well forfeit the game.


Many times B2B companies piece together their eCommerce site with different tools and systems, hoping that together they’ll satisfy their MDM needs. But multiple systems are costly and can cause problems if they don’t communicate and integrate properly. Then there are companies that simply tack a commerce platform onto their existing ERP system in order to sell online. They quickly find out that their ERP can’t manage and maintain the multiple data inputs and outputs, and the result is inconsistent data and inefficiency. The only solution is to have a dedicated PIM in place. It is the brain of your operation that enables consistent sharing and management of your data.


The customer experience is transforming B2B eCommerce. What was first considered an alternate channel for purchasing products, an eCommerce site is now becoming a valuable resource for customers to research, learn, engage, as well as transact. Without high-quality, reliable product content, not only does the customer experience suffer, but so does your business. A PIM solution is the best way to provide consistency and reliability at every stage of the buying process.

Integrating a PIM with your eCommerce platform comes with a multitude of benefits, for both your business and your buyers. In a study conducted by Ventana Research, of the organizations they surveyed that use a PIM, 90% say the PIM helps eliminate errors and mistakes, while 85% say it improves customer service. Ventana found indirect benefits of using a PIM as well: 80% of participants appreciate how the PIM makes their product information more available, and another 44% feel it improves their potential for further sales by providing up-sell and cross-sell opportunities.

A PIM solution is the best way to provide consistency and reliability at every stage of the buying process.

A PIM solution covers all the bases in the eCommerce game because it:

  • Establishes and houses product data and content to provide a single source of truth
  • Continually enriches and governs product data to keep it clean, consistent, and up to date
  • Shares reliable data with your enterprise systems, channel partners, and the marketplace
  • Saves time and resources with its automated processes, validations, and conversions
  • Provides an omnichannel, consistent user experience

These benefits are proof that a PIM is not only a game-changer for your business, it’s also the primary driver of the increasingly important customer experience.


Unilog knows that in order to run a robust eCommerce platform, true product management needs to be performed through a PIM. That is why they’ve built a dedicated PIM into their eCommerce solution, CIMM2.

The CIMM2 PIM has all the necessary tools, functions, and standardization capabilities needed for e-business, plus it acts as the central source for product data. These functions work hand-in-hand with CIMM2, making it easy and efficient to manage all aspects of product information, including data quality, taxonomy, digital assets, and even item relationships. These are all critical functions that no ERP system can do on its own. Noah Kays, Director of Content Solutions at Unilog, explains, “Most of our customers have thought of or tried bolting on an eCommerce system to their existing ERP without understanding the functional impacts and limitations that it will force. CIMM2 skips the costly pain of multiple system integrations with its convergent platform and PIM.”

For those who are concerned their ERP system won’t integrate with CIMM2, think again. Knowing that an organization’s ERP system is most likely its single largest technology investment, Unilog has designed the CIMM2 PIM to integrate with many of the ERPs on the market. With great system integration, intuitive search, mobile design, CMS, PIM, and a shopping cart built into one platform, CIMM2 hits it out of the park for B2B companies.

When it comes to MDM, Unilog is a proven leader in the industry. In Gartner’s 2017 Critical Capabilities for Digital Commerce report, CIMM2 was evaluated along with 18 other digital commerce platforms. Unilog received a score of 4.9 out of 5 for its MDM offerings, beating out other eCommerce vendors like Oracle, SAP, and Magento. Likewise, in Gartner’s 2018 report, CIMM2 scored a 4.9 for its B2B functionality.

If you’re ready to play ball in the B2B eCommerce game, call on Unilog to back you up. They’ll help you get your team in place, leading off with their CIMM2 eCommerce platform and dedicated PIM. Integrated with your ERP and back-end systems, the CIMM2 PIM combines people, processes, and technology so you can grow sales, reduce costs, and provide a great customer experience. With the power of CIMM2, your organization can really hit it out of the park!


Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channel. Unilog is an ISO 9001:2008- and ISO 8000-certified company with North American headquarters outside of Philadelphia, PA and international headquarters in Bangalore, India. For more information, visit

Thank you! Click here to view the article on the Importance of a PIM.

Download Your PDF Now
First Name *
Last Name *
Work Email *
Company *


Please provide a valid work email in your form submission.

Comments are closed.