EXECUTIVE SUMMARY
Small distributors are feeling the heat as customers are requesting a more convenient way to shop, competitors are adding new product offerings, and mega stores like Amazon Business are becoming an increasing threat. With their feet to the fire, more business owners are considering eCommerce as a way to gain leverage and remain competitive in the marketplace.
If you’re a small or even mid-sized distributor, you’ve probably grappled with this business dilemma. The purpose of this white paper is to help B2B professionals like yourself better understand the advantages of implementing an eCommerce site, as well as the potential downsides of not having one.
Developing an online storefront is no small feat. Aside from the monetary investment, you must also shift your perspective and adjust your sales strategy if you want to build a viable omnichannel business. So, can you justify an online storefront? To help answer that question, let’s start by exploring the potential reasons a website may make good business sense.
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