THE STRATEGY BEHIND EFFECTIVE SEO FOR eCOMMERCE – PART 3
EXECUTIVE SUMMARY
We discussed in earlier white papers how content and usability are key to a good SEO strategy. Now, rounding out our three-part series, we’re going to explain how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.
With more digitally reliant professionals in the B2B workplace, businesses must be able to connect with buyers using multiple tactics and channels. Engaging with people via your website and social media can lead to repeat site visitors, more sales, and a boost in SEO.
Salesforce Research shows 80% of B2B buyers expect companies to respond and interact with them in real time. In this white paper, we provide easy ways to attract potential buyers and build your brand through purposeful interactions.
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