EXECUTIVE SUMMARY
An intuitive onsite search tool optimizes the user’s online experience with advanced functionality such as auto-complete suggestions, a navigation bar with faceted attributes, and smart search that translates misspelled words and alternate terms into appropriate results. And, from a business perspective, a better onsite search tool provides meaningful data about site visitor behavior and intent so that organizations can continually improve the user experience.
In this white paper, we highlight the key differentiators of a sophisticated search tool, discuss the essential components that make search more effective, and share the advanced search features and functionality built into Unilog’s CX1 CIMM2 eCommerce solution.
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