Unilog customers have a new tool to add to their digital marketing toolkit: an InDesign print catalog plug-in that lets them create custom, printable product catalogs and sales flyers directly through their CIMM2 platform. Our newly released plug-in takes advantage of all the product content, images and other information stored in the CIMM2 PIM to let businesses that have Adobe InDesign page layout software build a variety of sales materials.
Recently demoed at the March 2017 CIMM2 Users Group Meeting, the plug-in is now available to CIMM2 users, with several of them already utilizing it. People create the catalog in InDesign (page layout software) and the plug-in communicates and brings data/images from the CIMM2 database.
The module’s print catalog functionality is as simple as 1-2-3:
- Select a workbook or subsets of products
- Choose one of the prebuilt templates to create the catalog in InDesign
- Select the Taxonomy attributes you want included
Then, with just a push of a button, the plug-in communicates with CIMM2 to bring all the selected data and images from the CIMM2 database together into a publishable catalog, complete with all the fonts and links needed for a graphic artist to use in order to finalize the piece.
Pam Pilch, Client Servicing Manager at Unilog, explains how the InDesign plug-in takes the hassle out of creating a product catalog from scratch. “This new plug-in is a huge time saver,” says Pilch. “Customers no longer need to source or manually enter their data to create a product catalog. It’s all right there in CIMM2; they simply choose which products and what information they want to include in the catalog and it publishes a great sales piece.”
The CIMM2 plug-in lets companies create different print pieces for a variety of needs, from manufacturer- and customer-specific catalogs to sales flyers promoting a line of products. With the CIMM2 InDesign print catalog plug-in, the sky’s the limit. Here’s an example of a catalog page created with the plug-in:
CIMM2 InDesign print catalog plug-in features:
- Built specifically for CIMM2 users
- Takes advantage of your enriched content and images in the PIM
- Requires no manual data entry
- Builds a complete InDesign file for print and PDF output
- Files are compatible with both PC and Mac computers