CX1 Platform

Choose next-gen connected product content and commerce capabilities that drive your growth in the digital marketplace.

eCommerce

Transform your business website into a revenue-generating asset.

PIM

Manage and share your product content across your digital footprint with one easy-to-use tool.

Product Content

Expand your product catalog with our library of over 10 million actively managed SKUs.

Connect

Meet our growing integration hub for seamless harmonization to your business systems.

Why Connected Content and Commerce?

Learn why hundreds of independent businesses partner with Unilog to help them sell more online.

Industries

Find your industry and learn how our purpose-built solutions can help you grow.

Plumbing

Offer your customers an online extension of your plumbing showroom.

PVF

Get more out of every transaction for your pipe, valves, and fittings (PVF) supplies.

HVAC & HVACR

Create a next-level eCommerce shopping experience purpose-built for HVAC and HVACR.

Industrial Supply

Provide an endless aisle of SKUs with an eCommerce experience built for industrial supply.

Safety & Sanitation

Deliver trustworthy product content for your safety and sanitation business.

Electrical

Give your eCommerce site the spark it needs with custom solutions for electrical sales.

Construction Materials

Share your construction product catalog across your sales channels with ease.

Farm & Ranch

Create new opportunities for growth with connected solutions built for farm and ranch suppliers.

Pharma & Medical

Tackle customer demands with up-to-date pharma and medical products at your fingertips.

Why Connected Content and Commerce?

It’s more than a set of tools – We work closely with industry experts to understand the unique challenges of scaling your online catalog.

Customers

Learn more about the types of businesses we serve.

Manufacturers

Create exceptional online shopping experiences for buyers – whether they are on your own site or your trading partners’ sites.

Wholesale Distribution

Transform how your business operates with a modern eCommerce platform built for B2B sales.

Retail/Showroom

Reach new customers with a digital extension of your in-store shopping experience.

Why Connected Content and Commerce?

We listen to our clients and continuously refine our products to help companies grow.

Resources

Explore how Unilog helps you get the most out of your products and services.

Partners and Membership

Learn about our network of industry and solution partners.

Services and Support

From implementation to ongoing maintenance, learn how our Unilog specialists can help.

Case Studies

See how we helped these independent businesses boost their online sales.

Blog Hub

Stay on top of recent news, industry trends, product updates, new features, and more.

Events

Check out our calendar of upcoming Unilog events as well as other worthwhile industry association events.

White Papers

Access our featured selection of Unilog white papers and guides.

Datasheets

Learn more about the features and value of our Unilog products and services.

Technical Training (LMS)

Access our comprehensive library of product training materials from our Unilog specialists.

In the News

We’re making headlines in B2B eCommerce.

Press Releases

Read the latest news releases from Unilog.

Why Connected Content and Commerce?

Knowledge is power – See how connected systems ensure that your online business is running smoothly.

About Us

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis. Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Leadership

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Why Unilog

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Partners & Membership

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Why Connected Content and Commerce?

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

x
x
vendor modal test

If Content is King, then eCommerce is his Queen

Aug 21, 2014 | Blog, CIMM2, Technology

I was flipping through the radio today when I heard Dion singing King without a Queen. I laughed thinking about how often I have stated to distributors that “Content is King”, yet nobody asked who is his Queen? In fact earlier this year I was quoted in a trade magazine stating the importance of content to distributors by saying “Content is King”.

Now I’m singing a more complete song. Now I’m stating, “If Content is King, then eCommerce is his Queen”. In other words content and eCommerce go hand in hand and you need both to truly have a well-rounded eCommerce or omni-channel strategy.

What’s the purpose of having a great sports car if you have no gas? What’s the purpose of buying mobile applications from a company if you don’t have the content (both marketing and product content) to fuel that engine? Likewise, why pay for an eCommerce site if you don’t have a strategy to create B2C style product content?

However, when distributors look at solution providers, I believe they will hit a roadblock. They will not find one company that can meet their needs – with the exception of Unilog Content Solutions.

The problem is similar to a physical problem I had when building my house. I wanted to have a whole-house audio/video system, I also wanted to have a security system, I also wanted a camera system, I also wanted a programmable HVAC system and I wanted all these systems to work together – to act as one system! In the end, I had to invest an enormous amount of my time and effort to integrate these disparate solutions together.

Unilog Content Solutions is proud to introduce a new class of software. A software category we are calling enterprise commerce platform. CIMM2 is our enterprise content platform and it is one system with the following components:

  • PIM – Product Information Management System
  • CMS – Content Management System (Content on your web pages / events / etc.)
  • Search – How your users can search content / taxonomy / manufacturers / product data
  • Cart – The commerce portion of the site

CIMM2 will power responsive web pages, but also generate your native mobile applications! Coupled with the fact that the genesis of Unilog Content Solutions is building first rate product content and the digital assets associated with them and you have the King and Queen.

I guess I’m saying check out Unilog Content Solutions and CIMM2 – the new technology Royal Family for SMB distributors.

×