CX1 Platform

Choose next-gen connected product content and commerce capabilities that drive your growth in the digital marketplace.

eCommerce

Transform your business website into a revenue-generating asset.

PIM

Manage and share your product content across your digital footprint with one easy-to-use tool.

Product Content

Expand your product catalog with our library of over 10 million actively managed SKUs.

Connect

Meet our growing integration hub for seamless harmonization to your business systems.

Why Connected Content and Commerce?

Learn why hundreds of independent businesses partner with Unilog to help them sell more online.

Industries

Find your industry and learn how our purpose-built solutions can help you grow.

Plumbing

Offer your customers an online extension of your plumbing showroom.

PVF

Get more out of every transaction for your pipe, valves, and fittings (PVF) supplies.

HVAC & HVACR

Create a next-level eCommerce shopping experience purpose-built for HVAC and HVACR.

Industrial Supply

Provide an endless aisle of SKUs with an eCommerce experience built for industrial supply.

Safety & Sanitation

Deliver trustworthy product content for your safety and sanitation business.

Electrical

Give your eCommerce site the spark it needs with custom solutions for electrical sales.

Construction Materials

Share your construction product catalog across your sales channels with ease.

Farm & Ranch

Create new opportunities for growth with connected solutions built for farm and ranch suppliers.

Pharma & Medical

Tackle customer demands with up-to-date pharma and medical products at your fingertips.

Why Connected Content and Commerce?

It’s more than a set of tools – We work closely with industry experts to understand the unique challenges of scaling your online catalog.

Customers

Learn more about the types of businesses we serve.

Manufacturers

Create exceptional online shopping experiences for buyers – whether they are on your own site or your trading partners’ sites.

Wholesale Distribution

Transform how your business operates with a modern eCommerce platform built for B2B sales.

Retail/Showroom

Reach new customers with a digital extension of your in-store shopping experience.

Why Connected Content and Commerce?

We listen to our clients and continuously refine our products to help companies grow.

Resources

Explore how Unilog helps you get the most out of your products and services.

Partners and Membership

Learn about our network of industry and solution partners.

Services and Support

From implementation to ongoing maintenance, learn how our Unilog specialists can help.

Case Studies

See how we helped these independent businesses boost their online sales.

Blog Hub

Stay on top of recent news, industry trends, product updates, new features, and more.

Events

Check out our calendar of upcoming Unilog events as well as other worthwhile industry association events.

White Papers

Access our featured selection of Unilog white papers and guides.

Datasheets

Learn more about the features and value of our Unilog products and services.

Technical Training (LMS)

Access our comprehensive library of product training materials from our Unilog specialists.

In the News

We’re making headlines in B2B eCommerce.

Press Releases

Read the latest news releases from Unilog.

Why Connected Content and Commerce?

Knowledge is power – See how connected systems ensure that your online business is running smoothly.

About Us

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis. Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Leadership

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Why Unilog

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Partners & Membership

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

Why Connected Content and Commerce?

Lorem ipsum dolor sit amet consectetur. Fusce tellus lectus magna risus vitae vitae turpis.

x
x
vendor modal test

Keep the Wheels of Your Customer Lifecycle in Motion

lifecycleIn the B2B world, customer loyalty is the cornerstone of a successful company. That’s why the customer lifecycle was developed to help businesses stay focused on their customers at every touch-point – from the first time buyers learn about your company, to when they become your enthusiastic supporters.

There are five main stages that make up the customer lifecycle: Awareness, Consideration, Purchase, Retention and Advocacy. Each stage is crucial and requires a coordinated effort to measure and manage the work. Here are tips to keep your customer lifecycle running like a well-oiled machine every step of the way:

Make yourself known

In order to acquire new customers, you first need to introduce them to your brand and site. This beginning stage of awareness involves getting the word out about your product and service offerings, and a great way to do that is through different kinds of content marketing. Gain an online presence by engaging in social media channels, using keyword advertising to generate clicks and publishing informative blogs that target customer interests. This type of marketing provides a great way to track the number of page views, unique visitors, followers and overall engagement to your site and other media channels. Plus, the information you capture can be used for future marketing campaigns.

Pique their interest

Once you get people to notice you, then you need to provide useful information to help in their consideration to purchase from you. To do this, make sure you have robust product information on your eCommerce site to help them make a purchasing decision. This includes value-added content such as product videos, customer reviews and related articles. Have customer service representatives available to answer their questions, whether they’re asking about products or payment terms. People will gain trust in a company that provides real-time, influential information.

Get them to buy

You’ve showcased your products by including enriched content and a wealth of information, but what else can you do to help a prospect make a purchase? Put your sweat equity into engaging with your prospect. Send them a limited time promotion or include them in an email campaign related to items they’re searching for in order to trigger a purchase. It may take a number of attempts to get them to bite, but this personalized outreach is a great way to improve your chances of making a conversion.

Turn them into a regular customer

Once your hard work has paid off and you’ve made that conversion, it’s now time to show your new customer you want to build a relationship with them. At the retention stage, customer follow-up is key. Send them a survey to ask them about their purchasing experience, or offer them a limited time promotion as a way to thank them. Understand their purchasing behavior so you can include them in an email campaign to trigger additional purchases through product up-selling and cross-selling. Make your new customer feel valued and it will hopefully pay off in the form of a regular customer.

Encourage them to be a fan

Your product content is informative. Your marketing content is relevant and insightful. Your customer engagement is second to none. Now, in the final stage of the customer lifecycle, you want your hard work to pay off in the form of customer advocacy. Encourage your loyal customers to spread the word about your company, employees and products. If your customer has a story to tell, ask if you can feature their experience on your website or social media in the form of a glowing review, case study or quotable blurb. Offer incentives to those who recommend your company to other customers. For your long-time customers who know your company inside and out, ask them to provide their insight and perspective at customer and industry events. Make them feel like you’re their biggest fan and they’ll return the favor.

The customer lifecycle, when followed properly, is instrumental in expanding the lifespan of your customers. Just make sure you have the right people working together at each stage of the cycle to ensure the best experience a prospect – and, hopefully, eventual customer – can have with your company.

×