Stay Competitive with Value-Added Services
In their ongoing webinar and report series, B2B industry experts Ian Heller and Jonathan Bein of Distribution Strategy Group have presented a comprehensive and compelling…
For Deeper eCommerce Insights, Use Site Analytics Pro
They say the world is your oyster, full of possibilities and opportunities. The same can be said about your eCommerce website. It collects large amounts…
eCommerce Experts Share Adoption Strategies
This year’s EVOLVE event consisted of a free, two-day virtual event for Unilog customers featuring presentations, panel discussions, and training sessions by B2B digital experts…
Distributors Must Mature Their Digital Branch
A considerable shift is taking place in the B2B market. Propelled by digital technologies, new sales channels, changing buyer expectations, and a global pandemic, distributors…
The 5 Best eCommerce Blog Posts of 2020
2020. Do we need to say anything more? It’s been a challenging year, to say the absolute least. But you don’t need to look too…
Merchandise Your Product Content to Grow Your Online Business
If you’re searching for ways to expand the value of your site, look no further than your product content. Better content provides a positive chain…
Manufacturers’ Perspective on Channel Disruptions
Jonathan Bein and Ian Heller of Distribution Strategy Group see an unsettling trend in the B2B marketplace: manufacturers are moving away from distributor partnerships and…
Best Practices for Personalizing the B2B eCommerce Experience
What is the value of getting an eCommerce experience right? According to Brendon Witcher, Vice President & Principal Analyst at Forrester, it means everything today.…
Emerging Competition for Distributors
Retailers and wholesalers received a resounding wake-up call when the global pandemic hit in 2020. Their “business as usual” attitude was quickly replaced with “do-whatever-it-takes”…
The Difference Between B2B and B2C eCommerce
Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while…