Project Details
| CLIENT | Hirsch Pipe & Supply |
|---|---|
| LOCATION | Van Nuys, CA |
| INDUSTRY | Plumbing, Heating, and Industrial Supply |
| PROJECT | Digital Commerce Growth and Content Enrichment |
PROBLEM
Since they opened their doors in 1933, Hirsch Pipe & Supply’s motto has simply been “Hirsch has it…” From product selection and customer service to promotions and incentives, they have always prided themselves on having everything their customers want. However, when it came to their digital branch, there were two things the plumbing supplier admitted they didn’t have: a modernized eCommerce platform and better product content.
From a usability perspective, their outdated eCommerce technology lacked the functionality and flexibility to best manage their site and serve their customers. With limited user features affecting their efficiency and anticipated security issues coming into play, an upgraded eCommerce platform was a business necessity.
Adding to Hirsch’s inefficiency was their manual process for product content curation. Together, their two content creators spent nearly 40 hours a week searching for product information for their online catalog, relying on manufacturer and third-party sites for product descriptions and images. Brian Whitehead, eCommerce Operations Manager for Hirsch, said the process was both laborious and time-consuming.
“Our team would go to manufacturer sites first, thinking that it would be the most reliable source, but they had a difficult time finding content, especially when it came to generic rough plumbing supplies. Plus, it was a nightmare trying to keep up with manufacturer updates and discontinued items,” Whitehead admitted. “We knew we needed to get away from this cumbersome process.”
To help tackle their digital branch challenges, Hirsch looked to Affiliated Distributors (AD) for assistance. As the largest contractor and industrial products wholesale buying group in North America, AD provides its members tools and support to grow their business.
SOLUTION
To discover how Unilog and AD helped solve Hirsch Pipe & Supply’s digital commerce challenges, download the case study and learn more!