As a small to midmarket distributor, it can be tedious and even overwhelming to find the right eCommerce solution to fit your business needs. It’s understandable. You’re not a digital commerce expert; you’re a B2B professional whose specialty is the products you sell...
If you’re searching for ways to expand the value of your site, look no further than your product content. Better content provides a positive chain reaction: It draws the attention of search engines that then rank your content pages higher in search results, which...
Our next-generation PIM and all-in-one commerce platform are the backbone of a unified commerce experience for your customers. If independent distributors want to remain relevant and thrive in the marketplace – especially during economic crises like the one caused by...
Orgill does a tremendous job supporting their dealers by supplying them with resources and industry expertise to help build and grow their retail business. Along with high-quality products, brand-building marketing services, and a successful market-specific pricing...
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
How One Distributors’ Small Team Entered and Conquered the Digital Marketing Arena It can be difficult for B2B organizations to break from their traditional mold and adopt a new mindset. The old adage, “If it ain’t broke, don’t fix it” still resonates with many small...
Industrial distributor Quality Mill Supply was recently featured in a case study by Affiliated Distributors detailing their eCommerce successes as a result of moving to Unilog’s CIMM2 platform and integrating 300,000 enriched product SKUs to their online catalog using...
As the year draws to an end, and a new year brings more opportunities for sales and growth, it’s the ideal time to schedule an audit of your B2B eCommerce site to make sure it’s functioning properly, driving traffic, and meeting buyer needs. The different aspects of...
B2B Online held another successful conference this year – their fifth digital event to support manufacturers and distributors on their eCommerce journey. The three-day meeting brought together more than 700 B2B professionals and eCommerce experts for a mix of small...
You have a B2B eCommerce website that functions well enough, but you recognize the content on your item detail pages lacks useful information. Perhaps your item descriptions are deficient, they suffer inconsistencies in style, or are not optimized for search engines....