White Papers

eCommerce Implementation

For decades, the B2B marketplace had an unwavering sales model in place that relied solely on sales calls and paper product catalogs. Today, the tides have changed. New kinds of customers and advanced technologies have disrupted this once stable business sector, causing many to rethink their business strategies.

B2B E-Commerce Adoption
B2B eCommerce Adoption

You’ve heard the saying, “You can lead a horse to water, but you can’t make him drink.” The same holds true for your eCommerce website: While you can guide people to your site, you can’t force them to use it. Many B2B organizations, especially wholesale distributors, find eCommerce adoption to be an uphill battle.

E-Commerce Transformation
eCommerce Transformation

B2B eCommerce is not an overnight concept. For more than 20 years B2B retailers have been slowly planting a stake in the online marketplace. Now, with advanced eCommerce tools and increasing buyer expectations, B2B companies are moving at a faster pace to gain a competitive foothold.

E-Commerce Metrics-ROI
eCommerce Metrics

Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the effectiveness of your marketing and sales campaigns, SEO, product data, and overall customer experience.

SEO Part 3
SEO Part 3

We discussed in earlier white papers how content and usability are key to a good SEO strategy. Now, rounding out our three-part series, we’re going to explain how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.

Responsive WebDesign
Responsive Design

Mobile devices have become an integral part of our everyday lives as more and more people rely on smartphones and tablets to access e-mail, use the Internet, and engage in social media. Many business professionals have also joined the mobile movement as they are increasingly using devices to research and purchase products for their company.

SEO Part 2

It’s one thing to have an eCommerce site where buyers can shop and purchase your products; but if your site is hard to view, slow to load, or difficult to navigate, you might as well go back to taking phone orders. A website’s usability plays an important part in digital commerce success, yet many businesses don’t put the effort into measuring…

Site Search

Search engine optimization (SEO) helps get people to your eCommerce site, but only powerful internal site search will keep them on your site. Visitors who use onsite search usually have a high level of motivation and purchase intent. Combine their intent with effective search functionality, and you get a higher conversion rate of search to sale.

SEO Part 1

Search engine optimization (SEO) is widely adopted as a means to gain online visibility and popularity. Using different strategies, techniques, and tactics, SEO can increase a website’s placement in the search results page of a search engine for greater exposure and relevance.