Your customers want more convenience.
Your employees need more tools.
Everyone needs a better business experience.
Looking to provide a better business experience for people? Then consider evolving your digital marketing tool set. This evolution involves changing your thinking, your strategies and your technologies in order to provide new ways to interact with your customers and empower your employees. Your eCommerce site should be a multi-faceted platform that not only provides a place to transact, but also acts as a resource that attracts, informs and involves users.
If this B2B digital marketing shift sounds a bit overwhelming, we’re here to tell you it’s not as difficult as it sounds. In fact, we’ve already tackled much of the hard work for you with our enterprise eCommerce solution, CIMM2. Designed specifically for the B2B marketplace, CIMM2 offers an intuitive interface, personalized functionality and advanced capabilities – all in one platform. With a willingness to learn, the right tools and technologies, and a resource like Unilog to guide you, you can transform your current site into a powerful e-business.
Add power and punch to your current site
Think of your eCommerce site as a car. It doesn’t stand out from the crowd and just chugs along, slowly getting you from point A to point B. If only it had the options you want and the power you need, you could really take off and make a lasting impression.
Luckily, you have the ability to soup up your eCommerce site so it not only gets the attention it deserves, it also takes your customers where they want to go and keeps them coming back for more. There are a number of tools and technologies you can incorporate into your eCommerce vehicle, depending on the type of experience you want to offer. Let’s start with the five main components that transform a basic eCommerce engine into a well-oiled e-store machine:
- Customer service
Each of these offerings can accelerate your site, but when you incorporate them together, you’ve got a best-in-class e-business vehicle.
Our digital marketing toolkit below highlights the different options available to enhance your eCommerce site. You’ll find many of these are already built into our CIMM2 platform, while others are available as part of our product content service offerings. With Unilog’s CIMM2 implementation and product content services, we’ll help you create your ideal e-store experience.
Check out our article on digital evolution to learn more about changing marketing strategies, technologies and mindsets to provide new and better ways to engage with customers and empower employees.
Digital Marketing Toolkit:
- Paid advertising (pay-per-click)
- E-mail marketing
- Content marketing
- Social media presence
- Strong site search capabilities
- Easy navigation
- Responsive design (omnichannel experience)
- PIM, ERP and CRM system compatibility
- Punch out capabilities
- Unique content
- Video links
- White papers, blogs, etc.
- Resources like user manuals, MSDS
- Customer-specific pricing
- Promotions/clearance and sales items
- Cross-sell/up-sell opportunities
- Customer portal (inventory/order status)
- Online chat
- Easy payment options
*Blue = Options available with Unilog’s CIMM2 platform
*Green = Options offered through Unilog’s product content services
- Benefits for your customers
Your eCommerce site should be intuitive, interactive and personalized every time they visit. Whether customers purchase directly online from you or use your site as a starting point to shop and compare, your website plays a role in their overall experience with your company. A superior e-store experience is a great supplement to your conventional business model so you can satisfy the needs of all your customers – from traditional buyers to digital-savvy Millennials.
- Tools for your employees
A dynamic commerce site is valuable to your employees because it provides a wealth of information about your products, as well as real-time updates on orders, inventory and shipping. It allows them to interact with customers better and more efficiently – whether they’re at the workplace, on the road or at a customer’s office. It helps them work smarter and focus on what’s most important – developing and maintaining customer relationships.
- Additional Reading
- Paid Advertising
- E-mail Marketing
- Content Marketing
- Social Media
- Strong Site Search
- Easy Navigation
- Responsive Design