Unilog scores highest in Master Data Management, CPQ and Brand Complexity
This Critical Capabilities document helps clients understand the most important functionality to meet the most popular use cases expressed by Gartner clients. It rates digital commerce platforms based on 14 areas of primary and secondary product differentiation, or “critical capabilities,” and weighs the importance of these capabilities in the five most common “use cases” in which Gartner clients are interested.
Though Unilog scored higher than Magento in many categories, the most notable difference between the two was in regards to Corporate Buyer Personalization. The CIMM2 platform includes most of Gartner’s specified functionality, whereas Magento requires a partner.
When it comes to Master Data Management, Unilog is an undeniable leader compared to the other vendors who were evaluated, including eCommerce big hitter Oracle.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Critical Capabilities for Digital Commerce, Chris Fletcher, Penny Gillespie, Jason Daigler, Sandy Shen, Yanna Dharmasthira, Mike Lowndes, 20 June 2016