Today, more than three-quarters of B2B buyers look to social media for insight, recommendations, and reasons to buy from companies like yours. If your business still lacks a social media presence, then you’re missing out on a huge opportunity to connect with them. Social media is a great place to showcase your organization’s new product offerings, promotions and rewards, as well as the latest company news, but it’s also a medium for sharing your expertise and opinions as an industry thought leader.
While you don’t have to be a social media expert in order to create a boosted online presence for your business, you do need to follow a social media marketing plan to build a strong brand that will ultimately reap rewards. In this white paper, we share a seven-step marketing plan that will help you better engage with current and potential customers, industry partners, and thought leaders, and transform your business from being an online outsider to a social media influencer.