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Unilog Partners with Apruve to Bring Automated Account Management and Payment Capabilities to its B2B eCommerce Platform, CIMM2

Simplifies the procurement and buying process for B2B businesses and their buyers, resulting in fewer cart abandonments and more online sales


 Wayne, Pa. (March 28, 2016) – Unilog – a leader in B2B eCommerce software and enriched product catalogs – has added automated account management and payment capabilities to its CIMM2 platform. This new CIMM2 feature is being offered in partnership with Apruve – a payment and communication platform that connects B2B buyers and sellers.

By integrating Apruve into CIMM2, B2B businesses can easily manage authorized buyers, credit applications, open invoices, purchase orders, purchase requisitions and payments – all in one place, online. Meanwhile, B2B buyers get a one-click, no-pay checkout experience. This results in fewer tedious administrative procedures for merchants and a better purchasing experience for their customers.

Another key benefit is that Apruve handles all of the financing and credit approvals required for large online B2B purchases, removing the burden and risk to businesses associated with credit approvals, collections and cash flow management.

“Handling B2B eCommerce payments is a manual and complex process, requiring credit approvals and financing, invoicing, account set up, etc. – with many of these functions still being done offline,” explains Suchit Bachalli, president of Unilog. “This creates a large burden both for the online B2B buyer and seller, resulting in a lengthy and complicated sales process. By integrating Apruve’s platform into CIMM2, we’re providing our customers with the ability to automate this essential function, so they can focus on growing their business, rather than invoicing and accounts receivables.”

Key Features & Benefits:

  • Corporate Account Management: Gives business shoppers a one-click, no pay checkout. Multiple buyers can be added to a single corporate account and all orders in a month are consolidated for one payment.
  • Purchase Order Automation: Accepts POs from checkout, adds customized payment terms to any order, and automates all invoicing and payment reminders.
  • Purchasing Approval: Allows a business shopper to have their supervisor, someone in accounts payable, or even a client, review and pay for their online order.

Apruve has partnered with A+ rated lender FNB Bank to provide B2B merchants with a turnkey receivables financing option in order to offer customers payment terms without the risk. Business shoppers can be automatically approved for up to a $50,000 credit limit and merchants are paid within 24 hours of any open invoice being generated.

About Unilog

Unilog is a global technology and services company that specializes in eCommerce solutions and enriched product catalogs for the B2B marketplace. With its United States headquarters in the Philadelphia suburb of Wayne, Pa., and international headquarters in Bangalore, India, Unilog is an ISO 9001:2008- and ISO 8000-certified company that employs more than 500 people. For more information, visit

About Apruve

Apruve is dedicated to making B2B eCommerce between buyers and sellers as efficient, easy and safe as possible. The company is located in Minneapolis, home to the most Fortune 500 companies per capita in the US, as well as some great finance and payment firms including US Bank, Elavon, Digital River and SPS Commerce. For more information, visit

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