AI-Native B2B Product Content and Commerce
Better Product Content. Stronger Commerce. One Connected Platform.
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When Product Content, Commerce, and Systems Are Disconnected, Growth Gets Harder.
The Trust Gap
Buyers Cannot Find What They Need, so They Call Instead.
When product data is incomplete, inaccurate, or inconsistent, buyers struggle to find the right information online. That creates friction for customers and more avoidable work for your team.
- What’s the OD on this fitting?
- Is this in stock at branch 4?
- Does this match part 41-A?
Where rep hours go, weekly
The Efficiency Gap
Your Team Spends Time on Work the Platform Should Handle.
When repeat orders, spec lookups, and routine requests rely on manual effort, teams have less time for higher-value work. Unilog helps reduce that burden with better data, better workflows, and fewer manual handoffs.
One Platform. Every Piece Connected.
Product content, commerce, and AI-powered execution come together in one platform. Each part delivers value on its own and works even better when connected.
CX1 eCommerce
Digital commerce experiences built for how your business sells. From self-service ordering and customer-specific buying workflows to showroom experiences and guided selling, CX1 eCommerce helps businesses create stronger paths to purchase.
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CX1 PIM
Product information management built to give your team more control over how product data is organized, enriched, and shared. CX1 PIM helps businesses reduce errors, speed up updates, and deliver more consistent product experiences across channels.
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CX1 Product Content
Enriched product content built to help businesses expand catalog coverage and improve digital buying experiences without building a content operation from scratch. With 11M+ actively managed SKUs, CX1 Product Content helps teams go to market faster with stronger data.
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CX1 Connect
Integrations built to keep commerce, ERP, payments, and other business systems aligned. CX1 Connect helps businesses reduce manual work, improve data flow, and create a more connected foundation for digital operations.
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Built for the Businesses Behind Complex Buying
Whether you distribute, manufacture, or sell through specialty retail, Unilog gives you the product content and commerce foundation to grow.
Manage large catalogs, support complex buying workflows, and give your customers a reason to order online instead of calling. Unilog is purpose-built for how distribution businesses operate.
Recommended solutions:
CX1 CIMM2
Support complex B2B buying online.
Learn moreCX1 Essentials
Launch a digital storefront quickly.
Learn moreCX1 Product Content
Build a stronger, more complete product catalog.
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Control how your products are presented across your own site and your dealer network. Better product content supports stronger sell-through, fewer content gaps, and a more consistent digital presence.
Recommended solutions:
CX1 PIM
Manage product data across every channel.
Learn moreCX1 SPEX Builder
Create specifications that support dealer selling.
Learn moreCX1 Product Content
Deliver complete content to dealer networks.
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Bring your in-store expertise online. Whether you sell plumbing fixtures, lighting, hardware, or other complex products, Unilog helps you build a digital experience that reflects the quality of what you carry.
Recommended solutions:
CX1 Showroom
Extend showroom selling beyond the floor.
Learn moreCX1 SPEX Builder
Build polished project specifications and presentations.
Learn moreCX1 Product Content
Give buyers the details to choose confidently.
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AI-powered agents built for the work behind digital commerce
91%
Faster
quote processing
88%
Faster
Punchout setup
84%
Faster
PIM merchandising
HyperScale AWC agents are purpose-built for the workflows distributors, manufacturers, and specialty retailers run every day. Your team stays in control. The work gets done faster.
Synonym Agent
Catches failed and zero-result searches, then suggests the synonyms buyers actually type, so they find the product instead of leaving.
Learn moreMerchandising Agent
Enriches and organizes PIM data (categories, attributes, and relationships) to keep catalogs complete and consistent across channels.
Learn moreSales Insights Agent
Surfaces account and order signals across your catalog and commerce data so reps know where to focus and what to act on next.
Learn moreResults That Speak for Themselves
See how Unilog helps businesses modernize digital experiences, strengthen product content, and support growth.
Retail HardwareWeb sales up 1,320% YoY
by modernizing the online shopping experience with pickup and delivery.
Electrical Distribution600% more online sales
by launching a new eCommerce experience on the CX1 Platform.
Specialty RetailersMajor projects weekly, not quarterly
by scaling project volume with CX1 Showroom and SPEX Builder.
Plumbing & PVF DistributionA brand-new digital storefront
by launching a modern B2B eCommerce experience on the CX1 Platform.
Hose & Accessories DistributionNearly 40,000 SKUs online
by launching a new B2B eCommerce channel with CX1 CIMM2 and Content Subscription.
Pipe Tool & Vise ManufacturingProduct data in minutes, not hours
by consolidating 1,800 SKUs into a single source with CX1 PIM.
Built Around the Complexity You Manage Every Day
For more than 20 years, Unilog has built product content and commerce solutions for distributors, manufacturers, and specialty retailers across complex verticals. From HVAC and plumbing to PVF, electrical, industrial supply, construction materials, and retail hardware, the platform is built around the complexity your business manages every day.
Unilog helps businesses strengthen the digital foundation behind better buying experiences by bringing together connected product content and commerce, connectivity, and execution in one platform.
- 20+
- Years serving businesses
- 11M+
- Enriched SKUs across core verticals
- 400+
- Customers across North America
Built for content, commerce, and connected growth
- ERP
- PIM
- eCommerce
- CRM
- Analytics
Your Catalog. Your Customers. One Connected Platform.
Explore the CX1 Platform and identify the right next step for your team.