Distributor
Porter Pipe & SupplyA Website Customers Actually Use
Porter Pipe & Supply, a PVF and HVACR wholesaler serving Illinois and Indiana, replaced its outdated online store with a full-featured Unilog B2B eCommerce site.
Read the case studyWhy Unilog
Why Connected Product Content and Commerce
We truly understand the challenges of staying relevant and competing in today’s online marketplace – that’s why we help independent businesses like yours combine product content and eCommerce technology to power deeper customer engagement and elevate your ability to sell.
Connected Content and Commerce
Businesses looking to build a digital storefront are faced with two major challenges: implementing an eCommerce site that offers the industry-specific tools their customers need and providing online product content they can trust. As experts in your market, we understand your challenges, which is why we developed a connected content and commerce solution to meet your customers where they are and simplify your path to success. Unlike other platforms, our eCommerce solutions have features and functionality designed specifically for your market. From complex transactions and punchout capabilities to contracted pricing and full account management…our platform does it all. We then complement your eCommerce with an extensive library of branded product content that has the most up-to-date pricing and information for products you already sell, and thousands more if you’d like to scale up your catalog. Together, Unilog’s connected content and commerce platform delivers significant value to your business – and your customers.
Best-in-Class Customer Experience
Everything that we build is to help you improve the relationship between your customers and your business – Connected content and commerce tools eliminate any friction during the online shopping process and help you provide more value to your customers at every stage of the journey.
Put Your Business out Front
Managing endless SKUs takes an enormous amount of time and effort – With connected content and commerce tools, simply automate and give your customers up-to-date product content they can trust, on a highly engaging eCommerce website that’s built to scale as quickly as you do.
Flexible eCommerce Solutions
Reach More Buyers
Your potential clients are shopping online – Meet your customers where they are with highly functional digital showrooms that act as a profitable extension of your in-person shopping experience. Whether first-time buyers or loyal customers, Unilog empowers your sales team to foster better business relationships.
Innovative Ways to Grow
By the Numbers
Reducing Cost to Serve
- $2.50 savings for every line item ordered
- > 92% decrease in product returns
- 1,320% increase in online sales, very 1st month
Expanding Digital Engagement
- > 2x site traffic YoY
- 24x increase in site traffic to 12K/mo
- 67% of site traffic from organic search
Growing Revenues
- $2.5MM in online sales in the first 2 weeks
- 7x increase in sales; 20% new business
- 30% increase in web revenue in first year
Increasing Order Values
- 36% increase in average online order value
- 25% increase in overall average order value
- $240K average daily online sales
Case Studies
Distributor
Marks SupplyBigger Orders, Faster Growth
Marks Supply, an Ontario plumbing, PVF, and HVAC wholesaler, launched an ERP-integrated site on CX1 CIMM2 and saw eCommerce orders average 25% higher than other orders.
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Distributor
Carolina Plumbing SupplyBeyond the Showroom Floor
Carolina Plumbing Supply built a product-centric website and adopted CX1 SPEX Builder to keep shoppers on-site, boost end-user engagement, and help sales reps across its eleven branches.
Read the case studyReady to connect your content and commerce?
Talk to a Unilog expert about what connected product content and commerce could do for your business.