LEAD THE WAY TO eCOMMERCE ADOPTION
EXECUTIVE SUMMARY
You’ve heard the saying, “You can lead a horse to water, but you can’t make him drink.” The same holds true for your eCommerce website: While you can guide people to your site, you can’t force them to use it. Many B2B organizations, especially wholesale distributors, find eCommerce adoption to be an uphill battle. In addition to resisting pushback from their traditional offline customers, some also struggle with their employees seeing the value of a digital sales channel.
While B2B eCommerce adoption can be a challenge, your efforts will pay off when the right tactics are employed to attract users to your proverbial watering hole. It starts when you realize that your eCommerce site can be much more than just another sales channel. It should become a one-stop shop where buyers can research product options and solutions on their own time, and sales and customer service reps can reference the latest information while assisting customers.
This white paper provides four strategies to help customers and employees realize the benefits of your eCommerce site, and help you see increased ROI on your digital channel investment.
For the full report, fill out the form above.