EXECUTIVE SUMMARY
All websites are not alike, nor should they be. However, all websites should be worthwhile to the end user, which means they must include useful product information, easy onsite navigation and compelling messaging that instills credibility and trust with buyers.
As the customer experience continues to be a leading driver of B2B eCommerce success, businesses must continually adapt and improve their website to maintain interest and engage buyers. But, according to a 2019 Forrester study, companies that lead in customer experience outperform laggards by nearly 80%.
In this two-part white paper series, we’ll tackle the problems and provide solutions for stale and poorperforming websites, focusing first on site content and then on overall functionality, look, and feel.
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