Unilog’s annual EVOLVE conference gives our customers strategic ways to elevate their digital commerce game and maintain a market advantage. After hosting a virtual session in 2020, we had to postpone our 2021 conference due to COVID. But we’re happy to announce...
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Want to Optimize Your Site? Get to Know Your Users
What’s the secret to increasing site traffic, conversions, and online revenue? It’s simple: know your site visitors and customers. Their online behavior and trends reveal if your site is serving their needs and performing the way it should for them – and, in turn, for...
eCommerce Holdouts: What Are You Waiting for?
Distributors are facing a number of challenges in today’s market: margins are becoming narrower, peers are being gobbled up by mergers and acquisitions, and manufacturers – frustrated by distributors’ slow adoption of eCommerce – are turning to third-party...
5 Types of Content that Engage B2B Customers
Looking for more opportunities to attract and engage with buyers? Grab their attention with online marketing content. Today’s B2B buyers seek out consumable content that not only helps them make informed purchasing decisions, it provides insight into your company,...
Six Reasons to Partner with Unilog
As a small to midmarket distributor, it can be tedious and even overwhelming to find the right eCommerce solution to fit your business needs. It’s understandable. You’re not a digital commerce expert; you’re a B2B professional whose specialty is the products you sell...
Stop Overthinking SEO – The Basics for B2B eCommerce
Everyone wants their eCommerce site to make them money. One way to do that is by attracting more customers to your site – and search engine optimization (SEO) can help. Yes, SEO can be complicated and, yes, it can be frustrating keeping up with changing trends,...
Cool Feature: Voice-Enabled Product Search
B2B buyers are raising their expectations of distributors based on their consumer shopping experiences and the technology that helps create those experiences. An online storefront is not enough for them; buyers want a more mature digital commerce offering with the...
A Successful B2B eCommerce Site Needs ERP Integration
As I reminisce about past ERP implementations, one continual struggle was cleaning up product data. ERP systems normally have a number of fields or attributes to categorize products. Usually these are simple, one-level categorization fields, as opposed to multi-level...
One Year Later: COVID’s Impact on B2B Commerce
When the pandemic hit, it forced massive lockdowns and minimal in-person contact, causing serious challenges for businesses. One year later, we are slowly recuperating and building back our economy. Although COVID-19 remains a challenge, operationally, businesses have...
Cool Feature: Instant Messaging Channel for Customers
Businesses are searching for additional ways to serve customers as they continue to operate with less resources and limited in-person contact brought on by the pandemic. Some have implemented a feature-rich eCommerce site with pickup and delivery options to...