Justifying a Digital Commerce Investment
B2B Experts Share Key Drivers to Support Digital Commerce Buy-in and Bring ROI Today’s B2B buying process is now digitized, and the proof is in the latest industry statistics. With…
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Proven Ways Distributors Can Monetize Their eCommerce Site
How One Distributors’ Small Team Entered and Conquered the Digital Marketing Arena It can be difficult for B2B organizations to break from their traditional mold and adopt a new mindset.…
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Paradigm B2B Awards Unilog’s eCommerce Platform with Eight Medals
Paradigm B2B founder and B2B eCommerce expert Andy Hoar just released his first in-depth evaluation of midmarket eCommerce platform vendors. In his inaugural report entitled “The Paradigm B2B Combine (Midmarket…
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Gear Up for Voice-Enabled Demands from B2B Buyers
In today’s advanced digital world, voice recognition and search technology speaks volumes – literally. Voice-enabled virtual assistants like Siri, Google Home, and Amazon Echo have become trusted household devices that provide…
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Managing the Disruption Caused by B2B Mergers and Acquisitions
It seems every time you read industry news, another wholesale distributor has acquired or consolidated with a distributor. In the electrical industry, McNaughton-McKay announced they acquired The Reynolds Company in…
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Adopt a Lifecycle Marketing Strategy to Attract and Retain Customers
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike…
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