Get your site in shape for the new year with our 20-point audit checklist
As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your eCommerce site from a year ago may not be providing the same kind of content and user experience your customers want today. To ensure your site is fine-tuned and physically fit to keep up with your buyers, set aside some time to audit three key areas of your digital channel: site usability, content, and product catalog. When your website runs smoothly and efficiently, offers relevant content buyers can use, and features a comprehensive catalog of products with images, descriptions, and other helpful information, it’s operating at peak performance – which is beneficial for both your customers and your business.
Conducting a periodic audit of your website doesn’t need to be a daunting, drawn out task. However, it does require a number of checks, reviews, and tests in order to get a good gauge of your site’s health. To make your work easier for you, we’ve created a handy checklist of 20 things you should look for on your site. Our downloadable eCommerce Website Audit Checklist covers fundamental checks, as well as tasks that are sometimes overlooked but just as critical to your site’s performance.
Here’s a sneak peek at some of our checklist tasks that will help keep your digital branch in tip-top shape:
- Ensure you can easily access previous pages using hyperlinks and breadcrumbs
- Find 404 “page not found” error messages and correct any broken links
- Check that your site content’s language and terminology make sense to your targeted buyers
- Associate up-sell and cross-sell items for you most popular and higher-priced products
- Make sure your top-selling items are enriched with great product content like multiple product images, robust marketing descriptions, and spec sheets
Don’t forget to take advantage of analytics reporting for additional insight and answers about your website. Easy-to-use tools like Google Analytics help pinpoint the drivers behind your web sales and identify opportunities to improve your digital branch’s efficacy.
Get started with your eCommerce site’s wellness check by downloading out eCommerce Website Audit Checklist today! It’s a new year and a new opportunity to optimize your site.