Turtle & Hughes
With the new buyer demands and a changing customer base, Turtle & Hughes chose Unilog to provide the engine for their eCommerce site.
How to Improve the B2B Wholesale Buyer Experience
Buyer experience has been a B2C term until recently – now customer-centric marketing tactics and strategies are gradually making their way into the B2B world.…
Displaying Pricing on Your Website: How Transparent Should You Be?
Thanks to the Internet, people have developed an increasing desire for information. Particularly for consumers, the information superhighway has made it easier to gather information…
Can a Small Distributor Justify an Online Store?
Small distributors are feeling the heat as customers are requesting a more convenient way to shop, competitors are adding new product offerings, and mega stores like Amazon Business are becoming an increasing threat. With their feet to the fire, more business owners are considering eCommerce as a way to gain leverage and remain competitive in the marketplace.
7 Steps to Building Better Customer Relationships Online
The Internet continues to become a more integral part of our daily life. It helps us find products and services, voice our opinions and provide…
Make Your Site a One-Stop Shop
Buyer expectations in the B2B marketplace continue to rise, causing many distributors to scramble to keep up. They want one place where they can research and compare products, learn how they work, get the latest information related to those products, and have the option to purchase them.
Unilog Q&A: Clarifying Digital Commerce Lingo
eCommerce technology can be a bit overwhelming. With new software, tools and terminology created every day, it’s hard to keep on top of it all…
Sophisticated Search Tools
An intuitive onsite search tool optimizes the user’s online experience with advanced functionality such as auto-complete suggestions, a navigation bar with faceted attributes, and smart search that translates misspelled words and alternate terms into appropriate results.
Is Your Site in Need of a Makeover? (Part 2)
Creating an eCommerce site is a big undertaking for distributors. Many organizations spend a good amount of financial and sweat equity to get an online storefront up and running and then, once their site is live, they think they’ve reached the finish line – when, in reality, they’ve just begun.
Is Your Site in Need of a Makeover?
All websites are not alike, nor should they be. However, all websites should be worthwhile to the end user, which means they must include useful product information, easy on-site navigation, and compelling messaging that instills credibility and trust with buyers.