For Greater Reach and Engagement, Go Viral with Video
This digital world continues to shift people’s behavior: from the way they communicate and do business to how they purchase goods and services. This technological…
This digital world continues to shift people’s behavior: from the way they communicate and do business to how they purchase goods and services. This technological…
Developing good content that site visitors will read and appreciate takes time, resources and commitment – which is why a lot of B2B organizations don’t…
Is your site getting lost in the myriad of results shown by search engines? With Google algorithms constantly changing and sponsored links cluttering the pages,…
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a…
We discussed in earlier white papers how content and usability are key to a good SEO strategy. Now, rounding out our three-part series, we’re going to explain how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.
It’s one thing to have an eCommerce site where buyers can shop and purchase your products; but if your site is hard to view, slow to load, or difficult to navigate, you might as well go back to taking phone orders. A website’s usability plays an important part in digital commerce success, yet many businesses don’t put the effort into measuring…
Search engine optimization (SEO) is widely adopted as a means to gain online visibility and popularity. Using different strategies, techniques, and tactics, SEO can increase a website’s placement in the search results page of a search engine for greater exposure and relevance.
In part 1 of the SEO for eCommerce series we addressed some of the common errors that tend to have an adverse impact on SEO…
As eCommerce vendors it’s important to reach out to your customers, but much more important to enable your customer to reach out to you. One…