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If you’re not fluent in headless commerce this webinar is for you. No matter your industry, competitors have figured out how to harness the power of APIs to keep pace with customer expectations and drive digital differentiation.
Brands across industries are left to fend for themselves to participate in growing ecosystems because no eCommerce suite vendor can innovate fast enough. eProcurement adoption rates outpace traditional B2B online commerce, while marketplace spend soars. Once you consider emerging capabilities like augmented reality or new user interfaces such as voice search it’s clear that there’s a need for API-driven innovation.
In this webinar, a guest speaker from Forrester will help you to translate the jargon and learn how to deliver differentiated digital experiences for your customers. Forrester will explain how other companies deploy loosely coupled modules of experience and eCommerce to build compelling customer experiences, by stitching together purpose selected capabilities. You’ll learn how removing friction changes buying patterns at scale and how to start small, proving the near-term business value of APIs.