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Demystifying Headless Commerce
February 6th, 2020
https://attendee.gotowebinar.com/register/6240092829940944909

If you’re not fluent in headless commerce this webinar is for you. No matter your industry, competitors have figured out how to harness the power of APIs to keep pace with customer expectations and drive digital differentiation.

Brands across industries are left to fend for themselves to participate in growing ecosystems because no eCommerce suite vendor can innovate fast enough. eProcurement adoption rates outpace traditional B2B online commerce, while marketplace spend soars. Once you consider emerging capabilities like augmented reality or new user interfaces such as voice search it’s clear that there’s a need for API-driven innovation.

In this webinar, a guest speaker from Forrester will help you to translate the jargon and learn how to deliver differentiated digital experiences for your customers. Forrester will explain how other companies deploy loosely coupled modules of experience and eCommerce to build compelling customer experiences, by stitching together purpose selected capabilities. You’ll learn how removing friction changes buying patterns at scale and how to start small, proving the near-term business value of APIs.


Orgill Fall Dealer Market
August 21-24, 2019


P21 Connect
September 8-10, 2019


UFO Encounter
September 8-10, 2019


B2B Online
November 11-13, 2019

Join us at the world’s leading B2B eCommerce & digital marketing conference. Gain actionable insights and meet 900+ B2B leaders in one place.