A STEP-BY-STEP GUIDE TO PUTTING WEBSITE ANALYTICS INTO ACTION
B2B online sales continue to climb as more wholesale distribution businesses implement eCommerce channels to meet the demands of their tech-savvy buyers. In fact, industry experts predict B2B eCommerce will reach $1.8 trillion and account for 17% of all sales in the U.S. by 2023.
If your business has invested in a digital sales channel, the next step in your digital journey is to mine the rich data that comes from your site, analyze it, and use that insight to make better business decisions that will accelerate your ROI.
This whitepaper provides a step-by-step guide to implementing Google Analytics and visual dashboards to:
- Gain a deeper understanding of consumer online behavior
- Obtain actionable data to enhance the site’s relevance and viability
- Increase eCommerce revenue