Digital commerce provider continues to expand and innovate with addition of customer-centric marketing leader
WAYNE, PA., December 16, 2021 — Unilog announced today that Bill Patterson has joined their company as Senior Vice President of Marketing. As a leading provider of powerful, affordable eCommerce solutions for midmarket businesses, Unilog is excited to harness Patterson’s strategic vision and marketing strategies to further their growth in digital technology solutions.
In his new role, Patterson will be responsible for the planning, development, and execution of all marketing initiatives and solution messaging for Unilog. The company will draw on his expertise in lead generation, brand awareness, revenue growth, and messaging differentiation to grow their market share.
“I’m thrilled to have Bill join our leadership team,” said Unilog CEO Suchit Bachalli. “His customer-centric approach paired with his love for data analytics will help make us more responsive to customer needs so that we can give small to midmarket companies more opportunities to grow their business with the help of our eCommerce products and services.”
Most recently, Patterson was Chief Business Officer of the Sports & Fitness Industry Association (SFIA) supporting members such as Nike, Adidas, Under Armour, and dozens of other global sports and fitness brands. Prior to SFIA, he spent over 17 years at OpSec Security as Vice President of Corporate Marketing.
“This is a company experiencing transformational growth, and to be at the forefront of their messaging, positioning, and branding is exciting,” remarked Patterson. “I am honored to help lead this change with such an incredibly talented team of individuals.”
Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channels. For more information, visit www.unilogcorp.com.