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3 Essential Steps to Building eCommerce Adoption

Many B2B organizations – especially those in wholesale distribution – struggle to drive a significant portion of their revenues via their eCommerce site. Yet we see a growing number of market leaders surpassing 20% of revenues via digital commerce. Why do some companies realize success while others continue to struggle? This paper outlines three critical…

A Beginner’s Guide To B2B eCommerce Analytics

Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it. With help from the analytics experts at Matomo, this Beginner’s Guide to Analytics provides distributors…

3 eCommerce Areas that Require Regular Investment

A successful website requires regular management and updates to maintain its relevance and effectiveness for buyers. If you want your site to meet the needs of your customers, it’s essential to set aside an annual budget in three key areas that keep your site optimized. Please fill out the form below to receive your content…

Make Your Site a One-Stop Shop

  In order to compete in the marketplace, distributors need to expand their site into a place where people can see relevant results from onsite searches, learn about the latest products and industry news, and make purchases as a result of those offerings – in other words, create a one-stop shop. Please fill out the…

Increase Your ROI with a PIM

Just like a personal investment portfolio, your company’s e-business portfolio needs time, attention and investment in order for it to generate returns. And if you want to see the full appreciation of your investments, consider incorporating a centralized PIM to your commerce toolset. Please fill out the form below to receive your content Thank you!…

Sophisticated Search Tools

Anyone can have a search bar on a website, but sites with sophisticated search capabilities offer more targeted, relevant search results for buyers, which lead to a quicker and easier path to purchase. Learn how sophisticated search tools put distributors in the driver seat, and control the path to buyer search results. Please fill out…

Unilog CIMM2-Data Analytics
Use Data to Personalize the User Experience

  B2B buyers are looking for tailored content, personalized engagement and a memorable experience, and it’s up to distributors to make it happen. With the help of data analytics, businesses can better understand how to connect with their buyers in a more tailored, familiar manner at every touchpoint. Please fill out the form below to…

Site-Makeover
Is Your Site in Need of a Makeover? (Part 2)

Website functionality and design are key factors in attracting, engaging and converting site visitors to buyers. In this second installment, we discuss must-haves for smooth and efficient on-site functionality and explore the best design elements to enhance a company’s brand and boost its site visibility. Please fill out the form below to receive your content…

Site-Makeover
Is Your Site in Need of a Makeover?

Many distributors and wholesalers may think they have a fully functional site that meets their customers’ needs when, in reality, it falls below customer expectations. In the first of this two-part series, we’ll explain how improving your content can create a valuable resource for buyers and solidify your foothold in the B2B online marketplace. Please…

Omnichannel Experience
Create an Omnichannel Business

Distributors and wholesalers are facing increasing pressure to meet the changing needs of their customers, and creating an omnichannel experience is the most effective way to remain customer-centric and competitive in the marketplace. Please fill out the form below to receive your content Thank you! Click here to view the article on Creating an Omnichannel…