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How B2B Companies Can Leverage Social Media Marketing

Today, more than three-quarters of B2B buyers look to social media for insight, recommendations, and reasons to buy from companies like yours. If your business still lacks a social media presence, then you’re missing out on a huge opportunity to connect with them. Social media is a great place to showcase your organization’s new product…

Annual B2B Digital Commerce Report

The B2B digital commerce landscape continues to evolve into a buyer-centric and omnichannel environment with a much wider and competitive playing field. While some organizations have employed a solid plan to create online channel growth and a better user experience, others are lacking when it comes to any type of eCommerce strategy.

3 eCommerce Areas that Require Regular Investment

As your business begins building next year’s budget, is it setting aside any money for website improvements? If not, it should. Just because your online storefront is up and running with product data and transaction capabilities doesn’t mean it’s self-sustained. A successful site requires regular management and updates to maintain its relevance…

Increase Your ROI with a PIM

Most B2B organizations have multiple systems or repositories with which they store product information. In fact, Ventana Research recently found that 56% of wholesale businesses have more than five systems that house their data. When product updates or changes are made in one of these systems, rarely are they communicated to one another.

Unilog CIMM2-Data Analytics
Use Data to Personalize the User Experience

Many organizations with an eCommerce site don’t realize the valuable data that’s collected every time a buyer visits their site. But, with the help of analytics tools, businesses can evaluate buyer behavior to better understand their interests and intent, and then cater their content and user experience based on those interests.