• White Papers

    Learn About Important eCommerce Topics

How B2B Companies Can Leverage Social Media Marketing

Today, more than three-quarters of B2B buyers look to social media for insight, recommendations, and reasons to buy from companies like yours. If your business still lacks a social media presence, then you’re missing out on a huge opportunity to connect with them. Social media is a great place to showcase your organization’s new product…

Google Analytics for Wholesale Distributors

B2B online sales continue to climb as more wholesale distribution businesses implement eCommerce channels to meet the demands of their tech-savvy buyers. In fact, industry experts predict B2B eCommerce will reach $1.8 trillion and account for 17% of all sales in the U.S. by 2023.

Annual B2B Digital Commerce Report

Unilog conducted a survey in 2018 of more than 250 small to mid-sized distributors/wholesalers and manufacturers to learn about their forays into eCommerce, their current and long-term strategies, and what they feel are the biggest threats to their business. Read this report to gain insights into the key findings from Unilog’s 2018 B2B Digital Commerce…

3 Essential Steps to Building eCommerce Adoption

Many B2B organizations – especially those in wholesale distribution – struggle to drive a significant portion of their revenues via their eCommerce site. Yet we see a growing number of market leaders surpassing 20% of revenues via digital commerce. Why do some companies realize success while others continue to struggle? This paper outlines three critical…

A Beginner’s Guide To B2B eCommerce Analytics

Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it. With help from the analytics experts at Matomo, this Beginner’s Guide to Analytics provides distributors…

3 eCommerce Areas that Require Regular Investment

A successful website requires regular management and updates to maintain its relevance and effectiveness for buyers. If you want your site to meet the needs of your customers, it’s essential to set aside an annual budget in three key areas that keep your site optimized. Please fill out the form below to receive your content…

Make Your Site a One-Stop Shop

  In order to compete in the marketplace, distributors need to expand their site into a place where people can see relevant results from onsite searches, learn about the latest products and industry news, and make purchases as a result of those offerings – in other words, create a one-stop shop. Please fill out the…

Increase Your ROI with a PIM

Just like a personal investment portfolio, your company’s e-business portfolio needs time, attention and investment in order for it to generate returns. And if you want to see the full appreciation of your investments, consider incorporating a centralized PIM to your commerce toolset. Please fill out the form below to receive your content Thank you!…

Sophisticated Search Tools

Anyone can have a search bar on a website, but sites with sophisticated search capabilities offer more targeted, relevant search results for buyers, which lead to a quicker and easier path to purchase. Learn how sophisticated search tools put distributors in the driver seat, and control the path to buyer search results. Please fill out…

Unilog CIMM2-Data Analytics
Use Data to Personalize the User Experience

  B2B buyers are looking for tailored content, personalized engagement and a memorable experience, and it’s up to distributors to make it happen. With the help of data analytics, businesses can better understand how to connect with their buyers in a more tailored, familiar manner at every touchpoint. Please fill out the form below to…