Executive Summary
It takes more than a beautiful showroom and helpful staff to drive your sales. To really grow your business, you need a stellar showroom website that engages customers, puts your business and products center stage, and creates a cohesive online and in-store shopping experience. Today’s shoppers like to browse online first to view different collections, learn about the latest trends and features, and see available options so they are better informed and prepared when they visit your store. If your website doesn’t provide these value-added services for visitors, you could be missing out on additional leads and revenue. Whether you have a decorative hardware, plumbing, lighting, or home appliance business, you will want to read this white paper to learn the essential digital offerings to integrate into your showroom marketing strategy that will attract more shoppers and convert more visits to sales.