Project Details
| CLIENT | IR-G |
|---|---|
| LOCATIONS | Headquartered in Nashville, Tennessee, with three branch locations |
| INDUSTRY | Hose and accessories distribution and fabrication |
| PROJECT | B2B eCommerce implementation with ERP integration and product content management |
Strategy
Since 1989, IR-G has focused on making the buying process easier for their customers. As more B2B buyers shifted toward online purchasing, they saw an opportunity to create a digital sales channel that would better serve customers while improving internal efficiency.
The goal was simple: encourage repeat and stock orders online so their sales team could spend less time handling routine requests and more time building new business relationships.
Solution
IR-G partnered with Unilog to launch a connected eCommerce experience powered by the CX1 CIMM2 platform. The solution integrates directly with their ERP system and is supported by CX1 Content Subscription and CX1 PIM, giving them accurate product data, streamlined catalog management, and a scalable digital commerce foundation.
The new platform provides customers with personalized pricing, inventory visibility, and self-service tools, while automation behind the scenes reduces manual processes and improves operational efficiency.
With a flexible platform in place, IR-G is positioned to expand their digital channel, strengthen customer relationships, and continue improving how they serve their market.