IS YOUR BUSINESS READY TO EVOLVE?
EXECUTIVE SUMMARY
Offering an online storefront is a good move for anyone who sells products or services, but if a business really wants to get the most mileage out of its eCommerce site, it must work to build a better experience. Great user experiences are created when a company evolves its digital marketing tool set. This digital evolution involves changing strategies, technologies, and mindsets in order to provide new and better ways to engage with customers.
The B2B distribution channel is changing at a lightning-fast pace. The new B2B buyer is younger, tech-savvy, and independent. They want to do their own product research online, shop for products from their mobile devices, and transact using simplified, self-service options.
Wholesalers can no longer compete solely on price and availability; if they want to remain competitive in the marketplace, they need to evolve their offerings to meet buyer demands. This white paper outlines multiple ways an organization can provide a buyer-centric online experience with better system integration, buyer personalization, content, and more.
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