At Unilog, we strongly advocate using analytics to gain important insight about your digital branch’s performance, as well as your site visitors’ behaviors and your customers’ intents. With a multitude of metrics to track and measure, analytics help you determine...
Whether you’re launching a new site, or planning to re-platform your existing digital branch, Unilog has nine ways sales staff can helpAs an eCommerce and content services provider, a common challenge we hear from our customers is their sales team’s reluctance to...
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
You may not be a big-time distributor with deep pockets, but that doesn’t mean you can’t compete with them in the eCommerce ring. With advancements in B2B technology, even small to mid-sized distributors can have a successful e-business, especially if they offer...
5 Ways eCommerce Benefits Your Sales Team If you’ve launched or are in the process of launching a digital commerce site, you know the positive impact a digital branch can have on your business. In addition to expanding your brand presence, a website decreases your...
3 Technology Must-Haves to Grow Your Digital Branch Every successful wholesale business is built on a solid foundation using the best people, processes, and technology. A digital business is no different. B2B eCommerce requires continual support in these areas to...
Read our white paper to learn how a strong social media marketing plan can increase engagement, web traffic, and sales If you’re looking to expand your exposure and build better connections with buyers, try ramping up your marketing efforts – social media marketing...
3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire,...
Get Reliable, Actionable Insight from Google Analytics in Four Main Steps Adding a digital branch to your business is a great way to move the needle to elevate your success. But if you want to gain greater ROI from your eCommerce sales channel, you must continue the...
3 Ways People Impact Your eCommerce Success For any business, the core components of a successful operating model revolve around people, process, and technology (PPT). Every goal created, every decision made, and every action implemented is tied to these three...