3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire,...
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How to Put Web Analytics into Action
Get Reliable, Actionable Insight from Google Analytics in Four Main Steps Adding a digital branch to your business is a great way to move the needle to elevate your success. But if you want to gain greater ROI from your eCommerce sales channel, you must continue the...
Behaviors of Successful eCommerce Distributors – Part 1 of 3
3 Ways People Impact Your eCommerce Success For any business, the core components of a successful operating model revolve around people, process, and technology (PPT). Every goal created, every decision made, and every action implemented is tied to these three...
Amazon’s White-labeling Practices Represent a Threat to Distributors
What Industry Will They Target Next? Given the way Amazon has disrupted the consumer-facing retail space, it’s no surprise that many distributors view Amazon Business, the company’s B2B platform, as a sleeping giant within B2B eCommerce. Distributors can approach...
Cool Feature: Custom Logo Printed Products
As a distributor of products that protect workers from potential health and safety hazards, Mallory Safety & Supply recently safeguarded their own relevancy and future success by creating a new online buying experience that goes beyond any other safety product...
Get a Better Online Presence Faster with New GO Program
Unilog’s GO Implementation Program Gives Customers a Full-Service eCommerce Site in a Rapid Timeframe Time-to-value is critically important to businesses today, which is why every month you’re not online is a missed opportunity to serve customers. As a wholesaler or...
What Distributors and Manufacturers Need to Know About Blockchain
The past decade has brought immense change to the manufacturing and wholesale distribution industries. Digital transformation is the norm. An eCommerce channel is no longer “nice to have,” but required for growing and maintaining a profitable business....
Cool Feature: Visual Parts Identifier
Finding a specific replacement part for a product can be a tedious, often painstaking process for both buyers and sellers. Some multi-component systems and large equipment can consist of dozens of parts and pieces – ranging from large fan motors to minute screws....
Justifying a Digital Commerce Investment
B2B Experts Share Key Drivers to Support Digital Commerce Buy-in and Bring ROI Today’s B2B buying process is now digitized, and the proof is in the latest industry statistics. With 90% of B2B buyers currently using online search to research products and 55% expected...
Proven Ways Distributors Can Monetize Their eCommerce Site
How One Distributors’ Small Team Entered and Conquered the Digital Marketing Arena It can be difficult for B2B organizations to break from their traditional mold and adopt a new mindset. The old adage, “If it ain’t broke, don’t fix it” still resonates with many small...