Like most B2B organizations, you probably think you know your customers. You know what products they buy and how often they buy them, so what else is there? Actually, there’s a lot more you can learn about your customers, as well as potential customers who visit your...
Every company has key performance indicators, or KPIs, to help them measure how effective they are at achieving their business objectives. In eCommerce, those KPIs generally include measuring the number of visitors to a site and the rate of converting a visit to a...
If your internal systems are having trouble communicating with each other or external systems, you need application programming interfaces, or APIs, to help bring them together. An API keeps the lines of communication open between cloud-based software applications and...
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online...
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer to add to the mix, Millennials, and they’re forcing companies to transform the way they do business in order to attract...
Looking to make the leap into eCommerce? Many B2B companies like yours are jumping into the digital commerce market because their customers are asking for it, the technology is attainable and, frankly, the competition is already there. With researchers projecting that...
Digital commerce in the B2B environment is not slowing down; in fact, it’s rising at such a fast rate that B2B web sales are now more than twice that of B2C sales. We’ve compiled the following eye-opening statistics to help demonstrate just how powerful and important...
If you’re a B2B company, hopefully you’ve already incorporated social media marketing into your overall digital marketing strategy. It’s definitely becoming a more prevalent marketing platform in the B2B marketplace, even though most companies don’t use it...
When it comes to business, comparing business-to-business (B2B) to business-to-consumer (B2C) is like comparing apples to oranges. That’s because they’re selling different kinds of products to different types of buyers, so the same method of selling just doesn’t work....
Let’s say you’re shopping for an extension cord. Sounds easy enough, right? But when you begin your online search, you soon realize there are hundreds of different extension cords out there. There are indoor cords, outdoor cords, black cords, yellow cords,...