“Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.” ~ Bruce Ernst, Vice President – Product Management at Monetate...
The start of a new year brings with it opportunities to make positive changes. In our personal lives, we make resolutions to better ourselves and help others. Sometimes it takes perseverance to keep these resolutions, but once fulfilled, the reward brings great...
Is your site getting lost in the myriad of results shown by search engines? With Google algorithms constantly changing and sponsored links cluttering the pages, it can be a challenge to get noticed on the web. Search engine optimization (SEO) was developed to help...
It used to be that businesses were afraid of the cloud. Concerns about reliability and security kept many from diving into the virtual world. However, today – with the advancement of cloud technology and interoperability – many companies are going the way of the...
Like most B2B organizations, you probably think you know your customers. You know what products they buy and how often they buy them, so what else is there? Actually, there’s a lot more you can learn about your customers, as well as potential customers who visit your...
Every company has key performance indicators, or KPIs, to help them measure how effective they are at achieving their business objectives. In eCommerce, those KPIs generally include measuring the number of visitors to a site and the rate of converting a visit to a...
If your internal systems are having trouble communicating with each other or external systems, you need application programming interfaces, or APIs, to help bring them together. An API keeps the lines of communication open between cloud-based software applications and...
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online...
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer to add to the mix, Millennials, and they’re forcing companies to transform the way they do business in order to attract...
Looking to make the leap into eCommerce? Many B2B companies like yours are jumping into the digital commerce market because their customers are asking for it, the technology is attainable and, frankly, the competition is already there. With researchers projecting that...
