Event Recap: CIMM2 Users Group Meeting 2016
Last month, 112 people in the B2B distribution space joined us in Orlando, FL for the 2nd Annual CIMM2 Users Group Meeting. Not only has attendance…
eCommerce Metrics
Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the effectiveness of your marketing and sales campaigns, SEO, product data, and overall customer experience.
3 Benefits of B2B eCommerce Investment That You May Not Have Realized
While eCommerce is a huge investment for a B2B company, it can return some very measurable benefits, such as increased profits, increased efficiency and customer…
And the Michelin Stars for Digital Commerce go to…
Just a few weeks ago, I dined at The Taj Campton Place in San Francisco. The experience was nothing like any dining experience I had…
Plan and Prepare for Your eCommerce Journey
Is your company ready to offer an online shopping experience for its customers? Before you begin the arduous but worthwhile journey to create an eCommerce…
SEO Part 3
We discussed in earlier white papers how content and usability are key to a good SEO strategy. Now, rounding out our three-part series, we’re going to explain how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.
Responsive Design
Mobile devices have become an integral part of our everyday lives as more and more people rely on smartphones and tablets to access e-mail, use the Internet, and engage in social media. Many business professionals have also joined the mobile movement as they are increasingly using devices to research and purchase products for their company.
Silicon Valley Technology Strategist Ram Gupta Joins Unilog Board of Directors
Silicon Valley technology strategist Ram Gupta joins Unilog Board Unilog – a global technology company specializing in eCommerce and enriched product catalogs for the B2B…
SEO Part 2
It’s one thing to have an eCommerce site where buyers can shop and purchase your products; but if your site is hard to view, slow to load, or difficult to navigate, you might as well go back to taking phone orders. A website’s usability plays an important part in digital commerce success, yet many businesses don’t put the effort into measuring…
B2B eCommerce: 5 Top Trends to Watch for in 2016
With 2016 almost upon us, we’d like to share our thoughts on what’s in store in the coming year. The good news? B2B eCommerce is…