Your B2B customers are exposed to Amazon-like experiences every day, so it’s likely they will have some of the same expectations when shopping on your eCommerce site. However, that doesn’t mean your site needs to mimic their favorite consumer website; businesses and...
Last month, 112 people in the B2B distribution space joined us in Orlando, FL for the 2nd Annual CIMM2 Users Group Meeting. Not only has attendance doubled from the year prior, but we were also joined by various members of the Affiliated Distributors community....
While eCommerce is a huge investment for a B2B company, it can return some very measurable benefits, such as increased profits, increased efficiency and customer loyalty. But did you realize there are additional benefits an eCommerce site can offer, ones that may not...
Just a few weeks ago, I dined at The Taj Campton Place in San Francisco. The experience was nothing like any dining experience I had ever had. The table d'hôte menu had a high emotional quotient to it, the food was ethereal and the service was, well, very Taj....
Is your company ready to offer an online shopping experience for its customers? Before you begin the arduous but worthwhile journey to create an eCommerce site, make sure you’ve got your trip planned, your preparations made and the right platform and partner on board....
With 2016 almost upon us, we’d like to share our thoughts on what’s in store in the coming year. The good news? B2B eCommerce is only set to grow further. In fact, according to one report, global B2B eCommerce sales will reach $7 trillion by the year 2020....
If we asked a room full of business people to raise their hands if they’ve engaged in some sort of social media, most likely everyone in the room would have their hands in the air. But if you asked those same people if their company utilizes social media marketing,...
Whether you are a B2B or a B2C eCommerce company selling a product or service, it is important to know and understand who your buyers are. It is becoming standard practice for companies to create buyer personas to better understand their customer base. A buyer persona...
Business blogging is an inexpensive, easy, and quickway to build a small or medium enterprise’s presence online. B2B companies who blog are able to increase exposure, credibility, search engine rankings, and leads – all while linking their marketing efforts back to...
Integrated marketing campaigns have become an ‘it’ term in the age of social media. But, what exactly is integrated marketing? If you’ve developed a brand voice and applied it consistently across traditional and non-traditional marketing channels, then you have...