Are you offering your customers a personalized shopping experience yet? If not, you better rethink your eCommerce strategy because personalization is in demand more than ever. B2C retailers have been personalizing customer interactions for years, but now it’s time for...
You have a loyal base of customers who are happy with your products and services, and many of them probably order the same items from you on a regular basis. While consistency is good and loyalty is great, have you ever considered trying to sell these customers...
In the B2B world, customer loyalty is the cornerstone of a successful company. That’s why the customer lifecycle was developed to help businesses stay focused on their customers at every touch-point – from the first time buyers learn about your company, to when they...
It doesn’t matter if you’re a large internet retailer with thousands of items, or a small company selling a few hundred products online – every B2B needs to make sure they focus their time, money and efforts into four key eCommerce areas: Customer experience You’ve...
Gartner, an information technology research and advisory company, defines customer experience management as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and...
Your B2B customers are exposed to Amazon-like experiences every day, so it’s likely they will have some of the same expectations when shopping on your eCommerce site. However, that doesn’t mean your site needs to mimic their favorite consumer website; businesses and...
Last month, 112 people in the B2B distribution space joined us in Orlando, FL for the 2nd Annual CIMM2 Users Group Meeting. Not only has attendance doubled from the year prior, but we were also joined by various members of the Affiliated Distributors community....
While eCommerce is a huge investment for a B2B company, it can return some very measurable benefits, such as increased profits, increased efficiency and customer loyalty. But did you realize there are additional benefits an eCommerce site can offer, ones that may not...
Just a few weeks ago, I dined at The Taj Campton Place in San Francisco. The experience was nothing like any dining experience I had ever had. The table d'hôte menu had a high emotional quotient to it, the food was ethereal and the service was, well, very Taj....
Is your company ready to offer an online shopping experience for its customers? Before you begin the arduous but worthwhile journey to create an eCommerce site, make sure you’ve got your trip planned, your preparations made and the right platform and partner on board....