While there are many best practices available for improving sales in a B2C eCommerce context, B2B needs a different approach. Not all B2C strategies are applicable in theB2B realm. Here are some of the strategies and best practices that can significantly help an...
During a live poll at the recent B2B Online conference in Chicago, attendees ranked data (sharing, cleansing) and back-end integrations as the top two implementation barriers they face in getting their businesses effectively online. These concerns topped channel...
Google has recently announced a change in its search algorithm. What does this mean? They now cater to mobile-friendly sites. This change only applies to searches done through mobile, but given that searches made on mobile devices have surpassed searches from...
A less than desirable shipping experience will leave a bad taste in a customer’s mouth. It can very easily negate the otherwise excellent work delivered up to this point in the value chain. While it may seem a matter of commonsense, the reality is that most businesses...
eCommerce companies are now turning to print media to boost visibility. Statistics suggest a dim future for print media with declining advertising revenues globally. Newspapers have in turn responded by moving to an online version to reduce costs and retain ad...
With big distributors taking on the role of retailers and retailers becoming distributors, there is a growing trend of reducing third parties. B2B models now range from individual company operated procurement solutions to large marketplaces. So, how does a small...
Recent research shows that the time it takes for online and offline B2B purchase orders to be placed is increasing. 58% of buyers say they spend more time researching than ever before and 65% said the winning vendor’s content had a significant impact. With online...
Wholesale distribution is a huge marketplace, with little to differentiate the products each player offers. The way you treat your customers is the one thing you can control and is likely one of the bigger factors that keeps them coming back. It can also be very...
Setting up an online store is not only challenging in itself, but companies also have to be aware of how their employees view the transition. So how can you make this transition less threatening for employees and help them understandthe changes that lie ahead? Keep...
Earlier this week, we made the trip to Orlando, FL for the first-ever CIMM2 Users Group Meeting! From February 8th to 10th, over 60 people representing 26 different companies gathered at the Wyndham Grand Orlando Resort Bonnet Creek to talk about eCommerce trends for...