Social media’s influence on public opinion continues to grow as more people get online, eager to share their views. Business owners know that product reviews on social media channels, can greatly influence buyer behavior. Using social media as a marketing channel is a...
In April 2014 we wrote about the emerging trends in eCommerce and our expectations on how things will shape up. In line with what we had forecast, most of these trends are now in their growth phases, with some already gaining prominence and some others developing into...
We have had a great 2014 across all areas of our business. We saw our client base for our flagship product CIMM2 and content services grow by a big margin. We made great strides in shaping CIMM2 as a best-in-class eCommerce platform and the top businesses trusting...
Over the past couple of years the search engine optimization landscape has been dramatically altered thanks to Google. On the one hand it’s become easier to find reliable sites and avoid the shady ones, on the other you need to pay more attention to what you’re doing...
Over the past few years numerous organizations have begun using CIMM2 to power their online stores. We realized that this makes now the perfect time for them all to meet up, and for us to get to know them even better. In this spirit we’ve decided to hold the first...
(This is an edited version of an article originally submitted to the Eclipse User Group October 2014 Newsletter) Nearly 24 years ago, I rode my motorcycle each morning from a small apartment on Martha's Vineyard to an office where I wrote code all day. It was in that...
A visitor to your eCommerce site has ventured past your home page and found their way to the page that hosts the product they’re considering purchasing. This page is crucial because this is where your organization gets to make its second impression, the first being...
While eCommerce trends in the US continue to be our main focus, we are also tracking on trends in emerging markets. eCommerce is expectedly on the rise in emerging economies especially in the BRIC countries and in many parts of Africa. These emerging markets have been...
It’s happened again. We took our attention away from Twitter briefly and it surprised us with a ground-breaking innovation. Remember our last blog on Social Commerce? We wrote that soon after Twitter teamed up with Amazon to bring in the tweet-to-buy hash-tag...
eCommerce players have been making the customer experience better over the past few years with the introduction of great on-site search and navigation, crisp well shot product images and,candid and concise product descriptions. So what more could they give customers?...