Recent research shows that the time it takes for online and offline B2B purchase orders to be placed is increasing. 58% of buyers say they spend more time researching than ever before and 65% said the winning vendor’s content had a significant impact. With online...
Wholesale distribution is a huge marketplace, with little to differentiate the products each player offers. The way you treat your customers is the one thing you can control and is likely one of the bigger factors that keeps them coming back. It can also be very...
Setting up an online store is not only challenging in itself, but companies also have to be aware of how their employees view the transition. So how can you make this transition less threatening for employees and help them understandthe changes that lie ahead? Keep...
Earlier this week, we made the trip to Orlando, FL for the first-ever CIMM2 Users Group Meeting! From February 8th to 10th, over 60 people representing 26 different companies gathered at the Wyndham Grand Orlando Resort Bonnet Creek to talk about eCommerce trends for...
The popularity of mobile shopping applications is BACK and we’re tracking the reemergence! The capabilities of mobile devices have evolved in the past few years. Apps were once nothing more than a “cool” extension of online stores and today represent an entire...
We’ve talked a lot about eCommerce strategies, choosing the right software, and optimizing your site for Google. A visible online presence offers several crucial benefits. Added revenue channel Attract more people to your business than ever before! By making your site...
Social media’s influence on public opinion continues to grow as more people get online, eager to share their views. Business owners know that product reviews on social media channels, can greatly influence buyer behavior. Using social media as a marketing channel is a...
In April 2014 we wrote about the emerging trends in eCommerce and our expectations on how things will shape up. In line with what we had forecast, most of these trends are now in their growth phases, with some already gaining prominence and some others developing into...
We have had a great 2014 across all areas of our business. We saw our client base for our flagship product CIMM2 and content services grow by a big margin. We made great strides in shaping CIMM2 as a best-in-class eCommerce platform and the top businesses trusting...
Over the past couple of years the search engine optimization landscape has been dramatically altered thanks to Google. On the one hand it’s become easier to find reliable sites and avoid the shady ones, on the other you need to pay more attention to what you’re doing...