Over the past couple of years the search engine optimization landscape has been dramatically altered thanks to Google. On the one hand it’s become easier to find reliable sites and avoid the shady ones, on the other you need to pay more attention to what you’re doing...
Over the past few years numerous organizations have begun using CIMM2 to power their online stores. We realized that this makes now the perfect time for them all to meet up, and for us to get to know them even better. In this spirit we’ve decided to hold the first...
(This is an edited version of an article originally submitted to the Eclipse User Group October 2014 Newsletter) Nearly 24 years ago, I rode my motorcycle each morning from a small apartment on Martha's Vineyard to an office where I wrote code all day. It was in that...
A visitor to your eCommerce site has ventured past your home page and found their way to the page that hosts the product they’re considering purchasing. This page is crucial because this is where your organization gets to make its second impression, the first being...
While eCommerce trends in the US continue to be our main focus, we are also tracking on trends in emerging markets. eCommerce is expectedly on the rise in emerging economies especially in the BRIC countries and in many parts of Africa. These emerging markets have been...
It’s happened again. We took our attention away from Twitter briefly and it surprised us with a ground-breaking innovation. Remember our last blog on Social Commerce? We wrote that soon after Twitter teamed up with Amazon to bring in the tweet-to-buy hash-tag...
eCommerce players have been making the customer experience better over the past few years with the introduction of great on-site search and navigation, crisp well shot product images and,candid and concise product descriptions. So what more could they give customers?...
Consumers look forward to the holiday season with a lot of anticipation as this season spells big and good deals. As someone who is trying to get the maximum bang for the buck, this is a blessing. For many stores, online or otherwise, this is definitely the time to...
The Internet of Things (IoT) is the proposed connection of everything to the internet in an attempt to create a world that is hyper-connected. Imagine – If your phone alerts you when the washing machine is done or if you’ve left the light on in your living room or...
We had recently written about how B2B is on a path for fast track growth . While most of the B2C eCommerce strategies are valid for B2B, there are fundamental differences that one should be aware for – for example, the sales cycle and the decision making process are...