With 2016 almost upon us, we’d like to share our thoughts on what’s in store in the coming year. The good news? B2B eCommerce is only set to grow further. In fact, according to one report, global B2B eCommerce sales will reach $7 trillion by the year 2020....
If we asked a room full of business people to raise their hands if they’ve engaged in some sort of social media, most likely everyone in the room would have their hands in the air. But if you asked those same people if their company utilizes social media marketing,...
Whether you are a B2B or a B2C eCommerce company selling a product or service, it is important to know and understand who your buyers are. It is becoming standard practice for companies to create buyer personas to better understand their customer base. A buyer persona...
Business blogging is an inexpensive, easy, and quickway to build a small or medium enterprise’s presence online. B2B companies who blog are able to increase exposure, credibility, search engine rankings, and leads – all while linking their marketing efforts back to...
Integrated marketing campaigns have become an ‘it’ term in the age of social media. But, what exactly is integrated marketing? If you’ve developed a brand voice and applied it consistently across traditional and non-traditional marketing channels, then you have...
While there are many best practices available for improving sales in a B2C eCommerce context, B2B needs a different approach. Not all B2C strategies are applicable in theB2B realm. Here are some of the strategies and best practices that can significantly help an...
During a live poll at the recent B2B Online conference in Chicago, attendees ranked data (sharing, cleansing) and back-end integrations as the top two implementation barriers they face in getting their businesses effectively online. These concerns topped channel...
Google has recently announced a change in its search algorithm. What does this mean? They now cater to mobile-friendly sites. This change only applies to searches done through mobile, but given that searches made on mobile devices have surpassed searches from...
A less than desirable shipping experience will leave a bad taste in a customer’s mouth. It can very easily negate the otherwise excellent work delivered up to this point in the value chain. While it may seem a matter of commonsense, the reality is that most businesses...
eCommerce companies are now turning to print media to boost visibility. Statistics suggest a dim future for print media with declining advertising revenues globally. Newspapers have in turn responded by moving to an online version to reduce costs and retain ad...