Consumers look forward to the holiday season with a lot of anticipation as this season spells big and good deals. As someone who is trying to get the maximum bang for the buck, this is a blessing. For many stores, online or otherwise, this is definitely the time to...
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Make your physical stores beacons of your brand
The Internet of Things (IoT) is the proposed connection of everything to the internet in an attempt to create a world that is hyper-connected. Imagine – If your phone alerts you when the washing machine is done or if you’ve left the light on in your living room or...
B2B is different – Strategies to use these differences to your benefit
We had recently written about how B2B is on a path for fast track growth . While most of the B2C eCommerce strategies are valid for B2B, there are fundamental differences that one should be aware for – for example, the sales cycle and the decision making process are...
September 2014 Events – Unilog
September is a very busy month for us at Unilog; we’re attending a slew of events to connect with manufacturers and distributors across the nation. From Las Vegas to Atlanta to Long Beach, we’re showcasing CIMM2’s powerful engine to suppliers everywhere. Recently we...
Mobile traffic surpasses computers for eCommerce!
We have been writing for long that mobile is going to be the important channel for eCommerce companies (link - https://unilogcorpstage.cimm2.com/blog/ecommerce-going-the-mcommerce-way) and why optimizing your ebusiness for mobile is an important strategy (link -...
If Content is King, then eCommerce is his Queen
I was flipping through the radio today when I heard Dion singing King without a Queen. I laughed thinking about how often I have stated to distributors that “Content is King”, yet nobody asked who is his Queen? In fact earlier this year I was quoted in a trade...
16 Year Old Start-Up – Joe Bennet’s Unilog Journey
This blog is by Joe Bennet, our Senior Vice President - North America. In this blog Joe talks about his journey to Unilog. When explaining the culture and the excitement I feel about joining Unilog, I often use the sentence, “I work for a 16 year old start-up!” I...
Optimizing Customer Experience Online
Providing a fulfilling and satisfying customer experience can be the difference between success and failure for an eCommerce store. Such stores rely heavily on the user-friendliness of their website to ensure conversions. No matter how superior the products, a...
Protecting your eCommerce Site from Frauds
Over the past year the number of attacks and the occurrence of frauds over the internet have greatly increased. Individuals and organizations need to make sure that their data is secure by establishing practices that minimize risk. This is especially important for...
B2B business? Join the eCommerce bandwagon!
Earlier this year Forrester and EpiServer conducted a survey on the success of B2B eCommerce. Appropriately titled ‘B2B eCommerce gets results - Get on board now’, the report tells us how 100 different organizations with median annual revenues of one billion dollars...