A visitor to your eCommerce site has ventured past your home page and found their way to the page that hosts the product they’re considering purchasing. This page is crucial because this is where your organization gets to make its second impression, the first being...
While eCommerce trends in the US continue to be our main focus, we are also tracking on trends in emerging markets. eCommerce is expectedly on the rise in emerging economies especially in the BRIC countries and in many parts of Africa. These emerging markets have been...
It’s happened again. We took our attention away from Twitter briefly and it surprised us with a ground-breaking innovation. Remember our last blog on Social Commerce? We wrote that soon after Twitter teamed up with Amazon to bring in the tweet-to-buy hash-tag...
eCommerce players have been making the customer experience better over the past few years with the introduction of great on-site search and navigation, crisp well shot product images and,candid and concise product descriptions. So what more could they give customers?...
Consumers look forward to the holiday season with a lot of anticipation as this season spells big and good deals. As someone who is trying to get the maximum bang for the buck, this is a blessing. For many stores, online or otherwise, this is definitely the time to...
The Internet of Things (IoT) is the proposed connection of everything to the internet in an attempt to create a world that is hyper-connected. Imagine – If your phone alerts you when the washing machine is done or if you’ve left the light on in your living room or...
We had recently written about how B2B is on a path for fast track growth . While most of the B2C eCommerce strategies are valid for B2B, there are fundamental differences that one should be aware for – for example, the sales cycle and the decision making process are...
September is a very busy month for us at Unilog; we’re attending a slew of events to connect with manufacturers and distributors across the nation. From Las Vegas to Atlanta to Long Beach, we’re showcasing CIMM2’s powerful engine to suppliers everywhere. Recently we...
We have been writing for long that mobile is going to be the important channel for eCommerce companies (link - https://unilogcorpstage.cimm2.com/blog/ecommerce-going-the-mcommerce-way) and why optimizing your ebusiness for mobile is an important strategy (link -...
I was flipping through the radio today when I heard Dion singing King without a Queen. I laughed thinking about how often I have stated to distributors that “Content is King”, yet nobody asked who is his Queen? In fact earlier this year I was quoted in a trade...