Unilog is participating in the National Insulators Association’s 59th Annual Convention. With over 2000 members expected to attend, NIA’s Annual convention is a premier event for the insulation industry covering various segments of people involved in the industry....
Blog
Measuring Your B2B eCommerce Effectiveness
With B2B orders ever increasing and industry analysts only predicting a great future for B2B eCommerce, who would want to miss the boat? With B2B eCommerce practices closely following on the heels of B2C eCommerce, a good amount of investments are being made to spruce...
Making your B2B eCommerce Customer feel at Home
B2B eCommerce Must-haves: Improve the Customer Experience B2B eCommerce is the buzz today, but not every vendor knows what he’s doing. While some vendors have adapted their stores to the modern B2B customer, however, there are others who remain woefully behind. The...
Big Data Analytics in B2B eCommerce
Big Data Analytics is the talk of the hour, and every organization that’s heard about it even once is thinking about implementing it. There are those who argue that big data is not for all businesses, this isn’t strictly true. With a few tweaks to suit the industry,...
Competitive Analytics and Intelligence (CAI) for eCommerce
Competitive Analytics has been around since trade began, with simply understanding what the competitor was doing that made you better than your competitor and vice versa. With modern technology the entire process has simply moved online, and competitive intelligence...
Master Data Management for B2B eCommerce
While comparing the amount of data collected by B2B retailers today, to that a decade ago, we find that there has been a great change in two aspects ? Volume and Variety. Back then, very little product data was collected and it focused largely on the storage and...
eCommerce going the M-commerce way
Mobile commerce transactions are set to surpass record levels of $3.2 Trillion by 2017. This is no surprise considering that mobiles have become ubiquitous making it mandatory for retailers to include it as part of their consumer strategy. This becomes especially...
Why Omni-Channel Strategy in eCommerce?
As an eCommerce vendor, you are sure to have a presence across various marketing channels like websites, smart phones, tablets, social networking etc. Is this enough to attract and retain customers? What Omni channel strategy is most likely to succeed? Here is an...
Leverage your eCommerce Success with Pinterest
How influential is Pinterest? “Social Media” – never before in history has a single phrase held so much potential for vendors. Be it the casual discussion environment of Facebook, the instant and amazing reach of Twitter or the quiet building power of Google+); there...
Three initial steps to ride the B2B eCommerce wave
With much of the action in the eCommerce space happening in the B2C area, little attention is paid to how B2B eCommerce has fared and what is the next big thing in this segment? In the past couple of years, analysts have predicted tremendous growth in B2B eCommerce...