Navigating the world of eCommerce can sometimes feel like steering a ship through fog. For B2B distributors, the challenge is even greater. The hidden enemy here? Inadequate product content management. This blog post explores how distributors can combat this silent...
Whether they’re beginning their research, comparing products, or making a purchase, B2B buyers are using the Internet as part of their buying journey. Online shopping is paramount for today’s wholesale distribution customers. They prefer the accessibility and...
Time is running out to register for EVOLVE 2024 – Unilog’s highly anticipated annual event that gives distributors, manufacturers, showrooms, and specialty retailers the chance to connect with fellow industry professionals, exchange ideas, ask questions, and gain...
Technology continues to play a greater role in the B2B industry as businesses large and small find it helps streamline processes, create more sales channels, and increase their reach. B2B buyers benefit from wholesale distribution’s use of technology as well: they...
Congratulations! You have decided to invest in a product information management (PIM) solution. You, like so many other manufacturers and wholesale distributors, realize the benefits implementing a PIM solution provides: Enhances your online presence and that of your...
As the B2B competitive landscape widens, wholesale distributors with eCommerce sites are using digital tools to keep customer engagement up and abandoned carts down. Many of our CX1 CIMM2 eCommerce customers have done just that by implementing a cart abandonment...
What Is a PIM and Why Do You Need One? In today’s B2B market, you’d be hard-pressed to find a manufacturer or distributor with only one sales channel. With the advent of eCommerce, third-party marketplaces, social media platforms, and other tech tools that provide...
As a manufacturer, continual evolution and innovation help drive growth, but it’s your distribution network that is fundamental to your success in the marketplace. You rely on these key supply chain partners to promote your products, increase your brand awareness, and...
Gone are the days of keeping competitive product information close to the vest. With more online retailers to contend with and B2B buyers insisting on more transparency, distributors are faced with displaying pricing and availability on their eCommerce site to keep...
If your showroom uses profit margin to determine item pricing, or if you pay your employees based on profit margin, then you need the Profit Margin Calculator tool in Unilog’s CX1 Showroom platform (formerly called MyPlumbingShowroom). Easy to implement and use, the...