B2B Experts Share Key Drivers to Support Digital Commerce Buy-in and Bring ROI Today’s B2B buying process is now digitized, and the proof is in the latest industry statistics. With 90% of B2B buyers currently using online search to research products and 55% expected...
How One Distributors’ Small Team Entered and Conquered the Digital Marketing Arena It can be difficult for B2B organizations to break from their traditional mold and adopt a new mindset. The old adage, “If it ain’t broke, don’t fix it” still resonates with many small...
Paradigm B2B founder and B2B eCommerce expert Andy Hoar just released his first in-depth evaluation of midmarket eCommerce platform vendors. In his inaugural report entitled "The Paradigm B2B Combine (Midmarket Edition)," Unilog tied for the most gold medals earned,...
In today’s advanced digital world, voice recognition and search technology speaks volumes – literally. Voice-enabled virtual assistants like Siri, Google Home, and Amazon Echo have become trusted household devices that provide us with answers to all of life’s...
It seems every time you read industry news, another wholesale distributor has acquired or consolidated with a distributor. In the electrical industry, McNaughton-McKay announced they acquired The Reynolds Company in January 2018. Border States Supply Chain Solutions...
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new...
A company’s values are the heart and soul of its culture. They affect every aspect of an organization and are the guideposts that keep everyone aligned, empowered, and mindful of their goals. Without core values, an organization can’t articulate who they are or what...
Innovation took center stage at this year’s EVOLVE 2019 event hosted by Unilog. Technology futurists, business leaders, and wholesale and distribution industry experts shared insight into the future of the B2B marketplace and stressed how innovation will be the...
As a distributor, you may have heard about California’s Proposition 65 initiative to protect their citizens by requiring businesses to provide warnings about their products with potentially harmful chemicals. Their goal is to help Californians make informed decisions...
At the recent TUG Connects 2019 conference in Orlando, distribution industry attendees were tasked with an important mission: become an agent of change. For the hundreds of people who attended the event, it was a mission they were happy to accept. Playing off a secret...