In the wholesale distribution marketplace, B2B buyer needs are as diverse as their business roles. They shop different ways, purchase different ways, and want varying levels of engagement with a company. So how do you satisfy all these buyer behaviors and...
Blog
3 Steps to Strengthen Your eCommerce Infrastructure
When it comes to digital commerce, it’s more important to keep up with your customers than it is to keep up with the competition. If your eCommerce site doesn’t run as quickly and as reliably as online buyers expect, the only things your business will experience are...
Suchit Bachalli Gets Candid During Interview with Nathan Latka
If you want to get the skinny on Unilog – from a quick history and customer breakdown to annual recurring revenue lines – check out Nathan Latka’s 15-minute interview with Unilog’s CEO, Suchit Bachalli. Latka is a CEO, author, and executive producer and host of “The...
New eCommerce Program Gives Orgill Dealers an Affordable Way to Sell Online
Orgill’s latest eCommerce offering is giving their dealers a reason to celebrate. Recently announced at their 2019 Dealer Market, Orgill’s new Promotional eCommerce program provides Orgill retailers an affordable way to have an eCommerce presence and give their...
BOPIS is Helping Distributors Compete with Amazon and Big Box Retailers
In what looks to be an anti-Amazon strategy, a growing number of Big Box retailers are now offering a buy online, pick up in store (BOPIS) feature for their customers. Independent hardlines distributor and Unilog customer, Orgill, has been tracking major chains in...
Forrester Senior Analyst Shares Core Principles for a World-Class PIM Strategy
Industrial distributor Quality Mill Supply was recently featured in a case study by Affiliated Distributors detailing their eCommerce successes as a result of moving to Unilog’s CIMM2 platform and integrating 300,000 enriched product SKUs to their online catalog using...
Interview with a B2B Expert: Navigating the Manufacturer-Distributor-Amazon Relationship
We caught up with Carman Pirie, Co-founder of Kula Partners, to discuss why more manufacturers are selling their products on Amazon Business, and how wholesalers and distributors can respond and adapt to this growing trend. The leading marketing and sales consultant...
Big Changes in How You Pay to Play with Google
If you’ve spent any money on Google paid search to promote your website and products, you’ve probably seen some major changes in your spend versus revenue over the last few months. Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position, says...
3 Big eCommerce Trends to Bet on in 2019
If you’re building an eCommerce strategy this year, or are reviewing your existing strategy, it’s the perfect time to consider if emerging technology trends can help you achieve your goals. Digital commerce has changed the dynamics of the B2B marketplace, causing...
Recent Shifts in eCommerce Landscape
The past 12 months featured a flurry of activity in the eCommerce space, including mergers and acquisitions between major eCommerce solution providers, which has not only shifted the digital commerce landscape, it has also affected eCommerce customers – both...









