The tides are changing. Purchase orders and invoicing – once considered the customary methods for B2B buyer and distributor transactions – are taking a backseat to alternate payment options. According to Forrester research, 50% of B2B buyers now prefer to pay...
The B2B Mobile Commerce Revolution Mobile is coming, mobile is coming! Actually, mobile is already here, so now is the time to be part of the revolution. You may have an online storefront, or even a mobile-friendly site, but that’s not enough to compete in the...
Consumer retailers have had a big fish swimming in their small pond for quite some time now. This enormous creature, called Amazon, has wreaked havoc on the B2C marketplace by chasing away many smaller fish and, worse, eating up and spitting out others. Now it has now...
This digital world continues to shift people’s behavior: from the way they communicate and do business to how they purchase goods and services. This technological shift has had an even greater impact on the wholesale marketplace. Distributors are realizing an...
Unilog customers have a new tool to add to their digital marketing toolkit: an InDesign print catalog plug-in that lets them create custom, printable product catalogs and sales flyers directly through their CIMM2 platform. Our newly released plug-in takes advantage of...
Since many of our customers are distributors and wholesalers who are new to the digital commerce arena, our staff gets a lot of questions related to eCommerce and product content. We’d like to share those questions – and Unilog’s answers – to help inform everyone...
For the third year in a row, Unilog hosted a conference for its CIMM2 customers to share ideas, learn about new tools and find solutions for their ever-changing commerce needs. The theme of the meeting was “e-volve” because, no matter what point a business is at in...
It’s time your salespeople faced the facts: eCommerce is not going away, especially in the wholesale sector. In fact, B2B eCommerce sales already surpass consumer eCommerce sales in the U.S. and are expected to grow to $1.13 trillion by 2020, according to Forrester’s...
If your organization isn’t already on social media, then you better get moving. Why? Because social media is quickly becoming a valuable marketing channel for the B2B industry. In fact, according to the Content Marketing Institute, social media is now the second most...
Developing good content that site visitors will read and appreciate takes time, resources and commitment – which is why a lot of B2B organizations don’t do it. But research shows companies who post worthwhile content see better overall ROI for their business. Blogs –...